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Sprint small cell plans rely on delicate financial balance

Company CFO notes Sprint small cell plans significantly cheaper per site than traditional sites, though will need hundreds of thousands of sites for ‘5G-ready’ network Sprint is banking on a delicate balance of cost savings tied to small cell deployments as it looks to bolster...

#TBT: Sprint restructures for cable split; Enron IoT plans … this week in 1998

Sprint restructure plans progress in move to allow cable split, while Enron moves forward on IoT plans … 18 years ago this week. Editor’s Note: RCR Wireless News goes all in for “Throwback Thursdays,” tapping into our archives to resuscitate the top headlines from...

Analyst Angle: The outlook for Sprint (Pt. 3) – the price of success

In its immediate attempts to right its financial ship, is Sprint hampering its competitive position going forward against rivals Verizon, AT&T and T-Mobile? Time for the third – and last – article on the immediate outlook for Sprint. And in the words of Billy Joel,...

Carrier small cells appear slowly but surely

T-Mobile commits to small cells as groundwork for 5G Small cell deployments are proving to be more complex, costly and time consuming in the U.S. than they were in East Asia, but wireless carriers know they need to move forward and are slowly but surely...

Reality Check: Sprint slashes wireless capex on network strategy revamp

The recent plan from Sprint to cut capital expenses has many industry observers wondering if the carrier can remain competitive in the market Sprint provided guidance of $3 billion in capital expenditures for financial year 2016, in its recent earnings call. Of that total, we...

Ligado files 5G plans with FCC, promises fair play with GPS

Ligado said it filed details of its 5G plans to tap 40 megahertz of midband spectrum to support mobile broadband deployments outside current GPS operations Ligado Networks, which earlier this year changed its name from LightSquared, is moving forward with plans to tap its 1.6...

Reality Check: The Android world – May 2016 edition

Google’s Android platform is a powerhouse around the world, which Jim Patterson said could be set for even more growth at the expense of Apple Back when we wrote the first “Android World” column a few years ago, the thesis was that Google’s commitment to...

MetroPCS, Virgin, TracFone out-experience Verizon, T-Mobile, Sprint, AT&T

Latest Temkin Group survey found prepaid brands MetroPCS, Virgin and TracFone superior to postpaid focused Verizon, T-Mobile, Sprint and AT&T Assumptions that prepaid customers are often neglected in terms of the overall customer experience was countered by a new survey from Temkin Group, which found...

Kagan: GameStop of tomorrow can learn from wireless sector

Last week, GameStop, a multimedia company typically known for being one of the largest new and used video game retailers in the world, briefed me on their current position and where they are headed. I have to say their vision is impressive. If you...

Sprint plucks Apple again for latest device promo

Sprint is dangling the promise of a free iPhone 6s and discounted iPads for customers willing to add a new line of service Sprint is again tapping the allure of Apple devices in trying to garner attention from consumers. The carrier said beginning today it’s...

Leaked document: Sprint killing two-year contracts (again)

Sprint in January got rid of two-year contracts. Then, in February, Sprint brought two-year deals back. Now, according to a leaked document obtained and published by Android Central, the carrier is again going to get rid of the two-year deal. The internal document sets May...

Sprint boosts in-house ad agency Yellow Fan Studios

Amidst significant operational change across the organization and thousands of job cuts, Sprint is boosting the reach of its in-house ad agency Sprint’s latest move to garner greater relevancy and trim operating costs includes the bolstering of its in-house advertising agency, according to local reports. The...

Analyst Angle: The outlook for Sprint (Pt. 2) – the Ferrari spectrum problem

Does Sprint have a Ferrari in the garage? Iain Gillott looks at Sprint’s options in terms of its 2.5 GHz spectrum holdings For the second installment on the outlook for Sprint, let’s start with a little fantasizing. Imagine you own a Ferrari. A really nice,...

Former Sprint CFO Euteneuer jumps to FirstNet bidder Rivada

Joe Euteneuer, who left Sprint last August, was named co-CEO and CFO at Rivada Networks, which is looking to bid in the FirstNet program Longtime Sprint executive Joe Euteneuer has turned up at Rivada Networks, which is looking to provide broadband services to the public...

AT&T acquisition, Sprint small cell update … 5 things to know today

1. AT&T said it will buy platform partner Quickplay Media for an undisclosed amount. The company said Quickplay will support the three streaming video services it plans to launch this year through DirecTV. One of those will be a mobile-first video service that appears...

AT&T taps assets to bolster Mexico, Canada roaming vs T-Mobile

Select AT&T customers provided with free roaming into Mexico and Canada as the carrier taps acquired assets and more aggressively targets T-Mobile and rivals AT&T furthered asset integration, offering up free roaming in Mexico on select rate plans and throwing in Canada roaming for its...

Kagan: Why U.S. Cellular growth is stalled

Why has U.S. Cellular not participated in the rapid growth mode of the wireless industry over the last decade? AT&T Mobility and Verizon Wireless have led this parade for years. Then after several years, T-Mobile US started to grow as well. Now Sprint is...

Sprint taps Amazon Prime membership for latest promotion

Sprint offering free year of Amazon Prime service on 40 GB data plans, continuing previous promotional activity with online retail giant Sprint continues to dangle Amazon.com’s Prime membership in front of consumers, announcing a new combination tied to the carrier’s 40-gigabyte data plan. Sprint said beginning...

Worst of the Week: Are Sprint small cells a big problem?

WOTW looks at the Sprint capital expense drama and wonders if small cell could become a big problem for the carrier Hello! And welcome to our Friday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so...

Verizon prepaid promo now permanent in battle against T-Mobile, AT&T and Sprint

Verizon Wireless granted permanent status to a previously launched prepaid promo as it looks to remain an appealing alternative to T-Mobile, AT&T and Sprint Verizon Wireless is putting the pen to previously launched enhancements to its prepaid rate plans in a move to find solid...

Sprint small cell delays could impact other carriers

Sprint says it plans to defer most of its network densification spending into its 2017 fiscal year. Overall, the carrier projects roughly $3 billion in capital spending this fiscal year, down 36% from last year. "Their huge cut to network spending suggests that they are...

Can Sprint remain competitive against Verizon, T-Mobile and AT&T?

On this week’s Carrier Wrap we speak with 556 Ventures for a deep dive into the latest quarterly results from Sprint and where the carrier is positioned moving forward The domestic market’s three largest mobile carriers recently reported first quarter financial results, all showing various...

Republic Wireless touts new smartphones, hints at GSM expansion

MVNO Republic Wireless said it plans to add 7 GSM-based smartphones in July, to go along with plans for a GSM-based cellular partner Wi-Fi-first mobile virtual network operator Republic Wireless continues to bolster its service offering, announcing plans to add new smartphones to its device...

Analyst Angle: The outlook for Sprint (Pt. 1) – the WYSIWYG network

Iain Gillott parses out Sprint network plans in light of recent comments, noting what’s there today will likely be the same in a year Market research analysts love change and confusion. And so in the mobile world of 2016, Sprint is like a gift straight...