YOU ARE AT:TagsMobile Phone Advertising

BROWSING: Mobile Phone Advertising

Reader Forum: Mobile advertising and the delicate art of the ‘push’

We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new mobile landscape (again) Our industry is...

Mobile ad spending in China to surpass $1B by 2014

Mobile ad spending in China is expected to jump to $448.7 million this year, according to a new report from eMarketer. Continuing on a tremendous growth pattern that outpaces the U.S. market, China's mobile ad market is expected to more than double to $1.16...

DataXu releases auction platform for mobile ads

DataXu is launching a new real-time bidding system for mobile ad inventory. DX Mobile, a demand-side platform for bidding on mobile ad exchanges, follows a similar trend in the online space.Similar to an advertising investment management tool used for search engine marketing campaigns,...

Executive shake-up at Google on heels of 'stellar year'

Google Inc.'s (GOOG) latest earnings were overshadowed by an executive shake-up at the highest level of the company.Eric Schmidt is stepping down as CEO on April 4 to take on the title of executive chairman where he will focus on external deals, partnerships...

Apple gets tangled in data privacy suit

A lawsuit seeking class action status has been filed against Apple Inc. (AAPL) that accuses the company of allowing apps to transmit personal data to ad networks without users' consent.Apple's Unique Device Identifier (UDID) can't be blocked by users and some applications are using...

Guinness pours creative past into new iAd campaign

Guinness — the mere mention of the stuff should make your mouth water. You either love it fervently, hate it or at least think you hate it.The Irish stout is steeped in history, dating back to 1759 when it got its start at the...

Apple makes way for iAd arrival in Europe

Apple Inc. has already grabbed at least 20% of the mobile ad market in the United States with its iAd platform and now it appears ready to launch the service in Europe.Apple has been met with less enthusiasm for the service in Europe and...

Local mobile ad network xAD grabs $4 million investment

San Francisco-based xAD, a local mobile ad network, has raised $4 million in investment from Emergence Capital Partners to expand its technology platform and management team. The company has a "patent-pending mobile optimization technology that identifies who, what, and where an end user is...

Chanel flees from Apple's iAd platform over strict creative control

At least one major brand has dropped plans to work with Apple Inc.'s (AAPL) iAd mobile advertising service due to Apple's unmatched control over the creative process, according to The Wall Street Journal.Since Apple launched the service on July 1 with 17 launch partners,...

Chanel flees from Apple’s iAd platform over strict creative control

At least one major brand has dropped plans to work with Apple Inc.'s (AAPL) iAd mobile advertising service due to Apple's unmatched control over the creative process, according to The Wall Street Journal.Since Apple launched the service on July 1 with 17 launch partners,...

Reader Forum: The new era of contextual marketing

Editor's Note:Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but...

Becker to lead MMA's North American efforts

With the Mobile Marketing Association's decision to restructure into four global business units, iLoop Mobile Inc. founder Michael Becker has been named managing director of North America for the trade group.In this role, he and the other three managing directors will have profit and...

Case Study: Content & Mobile Marketing

Last week Oracle, in partnership with United Kingdom-based trends consulting group The Future Laboratory, launched the results of the “Capitalizing on the Digital Age” study, which explores how the digital world will change consumer behavior in the future and the challenges that it will...

MMA expands definition of mobile marketing

The Mobile Marketing Association updated its definition of what constitutes mobile marketing to include more than just advertising or marketing to people over a mobile device. The new definition as much as anything points to the huge growth potential of communicating with customers and...

@CTIA IT: Mobile marketing progress, steady but sure

SAN DIEGO--That slow, steady drumbeat you hear is the sound of mobile marketing initiatives across the globe. It’s a soft, steady sound that could explode into a wild, rich (and by that I mean lucrative) dance once the ecosystem is in place -- but...

Spotlight on: CNN mobile’s Louis Gump

ATLANTA--Louis Gump is a veteran in the mobile content space, having spearheaded The Weather Channel's wireless efforts since 2001. In July, he moved to CNN –the No. 1 mobile news destination -- to steer its mobile efforts. A visionary and all-around nice guy, Gump...

Ko takes the rudder of Yahoo’s mobile operations

Yahoo Inc. tapped David Ko to replace outgoing mobile chief Marco Boerries.A nine-year Yahoo executive, Ko most recently led Yahoo's business operations globally and previously served as managing director for the company's mobile business in the Asia/Pacific region. He replaces Boerries, who had spearheaded...

Jaguar, Land Rover make $1.6M mobile advertising buy: Despite recession, past performance in medium leads to spending increases

Jaguar and Land Rover have committed to mobile buys worth a collective $1.6 million for 2009, according to AdMob, the ad network that has been tapped to run the automakers' mobile campaigns. The luxury auto brands will split the budget to run mobile campaigns...

OMD: Mobile ad publishers must third-party verify

In what an OMD spokesperson called a "policy change," mobile content publishers are now required to get third-party verification for mobile display ad campaigns.

Local mobile search ads to soar, Kelsey Group predicts

Mobile advertising revenues in the United States are expected to grow at a compound annual growth rate of 81.2%, from $160 million in 2008 to $3.1 billion in 2013, according to a new study from The Kelsey Group.Concurrently, mobile local search advertising will grow...

U.S. carriers to closely monitor GSMA’s plan to give advertisers user behavior info

New app stores and smartphone platforms are dominating the news out of Mobile World Congress this week, but it's a quiet little mobile marketing initiative U.S. carriers will be monitoring closely in coming weeks.Europe's GSM Association is leading a group of carriers that plans...

@MWC: 5 EU carriers to measure mobile Web traffic with GSMA

The GSM Association and five European carriers are hoping to spur mobile marketing with a common system for measuring activity on the wireless Web.Orange, T-Mobile International, Telefonica, Vodafone and 3 are behind an effort to share "anonymized" user data with the industry association in...

@MWC: Yahoo overhauls mobile portal

Yahoo Inc. unveiled an overhauled mobile portal that it hopes will become "your starting point to the Internet."The company launched a beta version of Yahoo Mobile, a wireless Web destination that combines existing Yahoo offerings oneSearch, oneConnect and onePlace as well as the popular...

Editorial Reports

White Papers

Webinars

Featured Content