BROWSING: Mobile Phone Advertising

New York-based directory-assistance company kgb said it has acquired Texperts, a text-based mobile search firm, for an undisclosed sum.Kgb claims to be "the world's largest independent provider of directory assistance and enhanced information services," answering more than a billion questions from millions of users...

A new white paper from Nielsen Mobile notes an emerging opportunity for marketers in "short code" marketing, whereby companies and their customers can interact via special abbreviated telephone numbers used for mobile phone commercial text messages, announcements and offers.According to Nielsen, U.S. wireless subscribers...

Total measured ad expenditures in the first nine months of '08 declined 1.7% compared with the same period in 2007. And ad spend during Q3 was down 2.0% vs. last year, according to data released today by TNS Media Intelligence , reports MarketingCharts.

Unbound Commerce has launched a mobile commerce technology platform, dubbed Mobile Presence, designed to speed and ease the creation of a mobile retail web site.

It's getting cheaper to advertise in mobile as cost-per-impression ad rates hit single-digit pricing in some cases.The economy isn't the only factor at work here: Also in play is the onslaught of inventory coming online as more brands beef up their presence in wireless;...

Moving into mobile doesn't have to be a terrifying leap of faith. Here's an approach with proven reach and performance.

Top wireless providers have been busy little elves trying to sway customers with deals, savings promises and incentives during the holiday shopping season. The most recent holiday ad wars began when Sprint Nextel Corp. released new advertisements that promised customers could save anywhere from...

Flickr is targeting smartphone users with an upgraded mobile site.The popular photo-sharing destination - which claims it has seen a 50% increase in mobile traffic over the last year - "radically overhauled" its wireless Web site, adding video playback capabilities for iPhone and iPod...

Sports fans jump at the chance to keep up with teams via mobile.

Panasonic has a new Bluetooth-enabled device that can turn a landline into a cell phone. The new device, which lets consumers forward their cell service to a landline device is called Link-To-Cell, and it comes with a new campaign that is around in time...

Telenovela watchers who are also Sprint Nextel Corp. cellphone subscribers will get to decide this month what the star of Telemundo's racy hit novela should do next as she struggles with drug gangs, sexual exploitation and breast implants.NBC Universal-owned Telemundo is creating videos representing...

Mobile marketing and technology provider Gumiyo in Woodland Hills, Calif., has released a suite of online tools that enable newspapers to offer rich Mobile Web and SMS campaigns to advertisers.

Black Friday and Cyber Monday have become retail mainstays, but Mobile Tuesday?Recent economic woes have eliminated many marketers' ability to invest in emerging media. Still, aggressive mobile-marketing firms and major retailers are introducing programs meant to entice wary consumers this holiday season. One such...

The Advertising Standards Authority in the United Kingdom has ruled that a particular Apple commercial touting the iPhone 3G as "really fast" to be misleading and has pulled the plug on the advertisement.The authority rendered its decision after receiving 17 complaints of the commercial...

Sprint Nextel Corp. is back at it again with a new advertising campaign claiming the carrier is the industry leader in value, network superiority, customer service and wireless user experience.On Nov. 23, Sprint Nextel began airing more black-and-white commercials featuring CEO Dan Hesse, gently...

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Try searching the Internet for "WAP is dead" and you will see 328,000 matches. Scroll through...

NEW YORK -- Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the...

Requests from the iPhone have jumped from 28 million in July to 236 million in October, according to AdMob.

Was it brilliance or blunder to launch the much-anticipated BlackBerry Bold on Election Day?AT&T Mobility rolled the dice when it decided to launch its exclusive, much-hyped BlackBerry Bold mobile handset on Nov. 4, a day when much of the country was gripped by a...

T-Mobile USA Inc. has tapped AOL's Platform-A to promote the new G1 phone from Google Inc.The ad network will deliver a billion impressions touting the G1 during a two-day campaign that ends tomorrow. The online ad buy will reach 81.5 million consumers, according to...

More than 400 million mobile users will use their phones for ticketing services by 2013, according to a new report from Juniper Research.The market is facing a variety of near-term challenges, including bar code reading issues, lack of reader infrastructure and limited availability of...

Verizon Communications can now say it's the largest U.S. wireless carrier, having cleared the final major regulatory hurdle for its proposed $28.1 billion acquisition of Alltel Wireless. The Federal Communications Commission yesterday gave the nod to the deal that catapults Verizon ahead of former...

The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web

Buyer's market. 'They'll give you almost anything'