BROWSING: Mobile Phone Advertising

You've already got a phonebook on your cellphone. What about turning that list into a social network?

PARIS - Advertising on mobile phones has enormous potential to become a significant platform for marketers, but any breakthrough is years away and major operators must work together to succeed, executives said.

Virgin Mobile USA has tapped AOL's Platform-A to handle its WAP banner inventory.Platform-A will serve as the "exclusive display advertising and sales partner" for the mobile virtual network operator's mobile Web inventory, delivering banner ads across Virgin's deck. "Working with Virgin Mobile USA, we...

The simple banner ad: Those tiny little slivers of real estate on tiny little cellphone screens produce the same level of brand recall as a 30-second television commercial, a Verizon Wireless ad exec said last week. Speaking at a wireless ad conference in Los...

BEVERLY HILLS, Calif. - Calling mobile the most personal platform to date and one that advertisers need to capitalize on soon to keep pace with the rapidly evolving convergence of mobile and advertising, Brian Cowley, president and CEO of Ad Infuse, told a small...

A new star is rising in mobile television and it's all premised on the fact that people don't want to pay for video on their cellphones. A few standout companies have blazed a path to free mobile content for consumers, but few, if any...

Now that mobile TV and other video services are being rolled out widely, advocates of mobile advertising are renewing their pitch -- that cell phones could be a highly effective medium, allowing marketers to reach consumers anytime, anywhere, on a device they love.

Ad-supported game distributor Greystripe said its recent marketing campaign for the New Line Cinema film "The Golden Compass," which ran on Greystripe's mobile ad network, resulted in a 19% increase in awareness of the film's title and a 9.5% boost in audience numbers. Intent...