BROWSING: Mobile Phone Advertising

VH1 is the latest cable programmer to launch an iPhone application, with the news today that it's rolling out celebrity photos and show clips this month to the popular cellphone.VH1's effort follows iPhone app introductions earlier this week by cable networks TNT, Sci Fi...

The Federal Trade Commission today issued revised guidelines for how wireless and other communications companies should police themselves to protect consumers' privacy in behavioral advertising. But a top watchdog group said the report reflects the hands-off regulatory philosophy of the past administration and criticized...

SMS-based search company 4INFO launched an ad-serving offering that places marketing pitches in text messages.AdHaven, as the service is dubbed, is designed to enable mobile operators, content publishers and SMS aggregators to deliver text ads from anywhere in the world. The offering includes ad...

If the idea of marketing Porsche sports cars on mobile handsets seems unlikely, it's for good reason: Mobile skews young, but the core Porsche demographic is more middle-age male. And pitching aspirational luxury vehicles with an entry price of $45,000 seems incongruent on a...

For all the things the iPhone can do, running Flash - a platform that displays interactive graphics and animations - isn't one of them. But Greystripe isn't waiting around for Apple and Adobe, Flash's maker, to work things out.The mobile in-game ad network in...

Nickelodeon is launching a series of iPhone and iTouch applications based on its popular shows "SpongeBob SquarePants," "Dora the Explorer" and "iCarly."Users will be challenged to match shapes, count numbers and practice the alphabet through a "Dora the Explorer" application game launching in March."SpongeBob...

That's according to a quick study by a boutique PR agency called Launchsquad , which tracked the online searches and discussions about each Super Bowl advertiser in the few days before and then after the game.

Virtually all the electronic and digital brands running ads at this year's game between the Arizona Cardinals and Pittsburgh Steelers have advertised at the Super Bowl in past years: domain giant GoDaddy, job search sites Monster.

There's a new player on the wide-open mobile search playground. And it's bigger than you think.Kgb, a New York-based firm with roots in fixed-line directory assistance, launched service earlier this month with a premium service that uses human "special agents" - a wry nod...

AdMob unveiled a new ad network designed to help developers to monetize their applications on the Android platform.The San Mateo, Calif.,-based mobile ad startup said it already serves ads on mobile sites on Android, receiving more than 27 million ad requests last month. The...

One of the coolest apps on the iPhone isn't Pandora or Facebook: It's recipes and shopping lists for Kraft singles, Jell-O gelatin and Minute Rice.Yes, enough Kraft Food devotees are actually paying to be marketed to on their beloved iPhones that the company's iFood...

Google Inc., owner of the world's most popular Internet search engine, will close a business that sells advertising space in newspapers, saying the effort failed to deliver the impact it wanted.

Consumer-advocacy groups last week took on a host of players in the mobile marketing space, demanding the Federal Trade Commission look into the still-nascent space. Then, as if on cue, AT&T Mobility threw gasoline on the fire.In case you missed it, the nation's No....

Few people in mobile marketing can leverage both the online and wireless experience Paul Palmieri commands. The CEO of Millennial Media was an executive at Advertising.com before becoming a driving force at Verizon Wireless during mobile data's infancy, heading up the carrier's value-added services...

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol , a popular show where Americans compete for pop stardom.

Privacy groups have stepped up their efforts in calling for federal regulation to rein in mobile marketing practices the organizations deem "unfair" and "deceptive" to handset users.The Center for Digital Democracy and the U.S. Public Interest Research Group filed a complaint today calling...

T-Mobile USA Inc. has pulled its TV spots starring Charles Barkley following the basketball great's drunken-driving arrest on New Year's Eve.In a statement, a T-Mobile spokesman noted that the campaign featuring Barkley has been successful, but "given the recent developments, for the time being,...

Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine advertising revenue from what is expected to be the largest U.S. cellular subscriber base.Under the five-year deal which begins in...

The importance of sound creative executions and integrated strategies cannot be overemphasized in today's online ad market. Follow these steps to get on the right track.

Virgin Mobile USA has awarded its media planning and buying account to Havas' MPG North America and Media Contacts after a review, the client has confirmed. The assignment is effective immediately.

In mobile's brief lifetime, marketers have experimented with the medium both as a brand-building and a direct-response channel, with no major proof points having emerged on either side.The case for using mobile as a direct-response channel, however, could resonate more in the present climate,...

Verizon Communications Inc. said it agreed to a mobile search deal with Microsoft Corp. and that details will be announced later on Wednesday.

When AppLoop launched its self-service platform for tracking and advertising on mobile applications last July, we were quite impressed. Leveraging the iPhone 3G's native GPS capabilities, AppLoop's geo-aware mobile ad network was able to tell when a consumer was close to a specified business...

Forty percent of new network digital display platform installations will make use of SMS technology for interactivity by 2012, up from just 5% last year, according to a new report from MultiMedia Intelligence.The simplicity of SMS messaging and the ubiquity of wireless handsets will...