BROWSING: mobile advertising

The latest "State of Mobile Advertising" report from Opera Software found that business and finance generate more revenue per impression than any other publishing category. The report also shows that Apple's iOS leads the smartphone operating system pack with an average effective cost per...

Alcatel-Lucent wants to supply more than equipment to wireless operators. The company says that one of the most important assets the carriers have is their relationship with their customers, and it sees the opportunity to help carriers find appropriate ways to bring those customers to mobile marketers.

Contrary to what we might have once believed, the mobile phone is the vehicle that will become the basis of all convergent channels. Before, it was thought that this main vehicle would be the TV or even the computer, but the mobile phone has won this battle -- not only with its incredible growth in units but also because these small devices incorporate more tech features every day.

Brazil is one of the top five countries in te world for mobile Internet usage, said Google's head of mobile advertising Peter Fernandez, during an interview with with RCR Wireless News at the recent MMA Forum Latin America. Fernandez noted that in Brazil, 1.1 billion...

Most Internet access will increasingly be through mobile devices, a trend that will have a huge impact on mobile advertising, explained Gerd Leonhard, CEO of the Future Agency, during a video interview with RCR Wireless News. Leonhard was the keynote speaker at the recent...

Across Latin America, smartphones and mobile broadband subscribers are growing at a high rate and have in turn driven the mobile strategies of wireless operators. Today, Brazil is No. 5 in the world in number of Internet users and is second to China in...

At the MMA Forum Latin America RCR Wireless News asked the question "what will the next wave of mobile marketing be?". Check what specialists said in the video story about the event. >>Check all stories about MMA Forum in Latin America. Follow RCR Wireless Americas on...

At the MMA Forum Latin America RCR Wireless New's Roberta Prescott explored what the next wave of mobile marketing will be. The event took place in São Paulo, on 18 October, 2011. Mobile advertising must be content-based Latin America challenges to develop mobile advertising market Video story:...

SãO PAULO – The mobile advertising market is expected to see tremendous growth in the coming years, with global revenues expected to increase from $3.5 billion in 2010 to $24 billion in 2015, according to Informa Telecoms & Media. But, what will drive this growth? Futurist...

Cupertino, Calif.-based Apple Inc. (APPL) and its iPad 2 is still the most popular tablet around the globe, even after it’s been on the shelves for four months. In the last couple of weeks, Apple has finally chipped away at a vast backlog of...

ComScore Inc. (SCOR), a company specializing in business analytics, released a study that claims that the number of mobile display advertisements have more than doubled in the past two years. The Reston, Va.-based research firm claims that mobile content and publishing accounted for half of...

Ember Corporation, provider of low-power, wireless mesh networking technology, and Visonic Ltd., developer and manufacturer of wireless home security and safety systems and components, announced a partnership to integrate ZigBee communication protocols with Visonic security peripherals. Following joint development efforts by the two companies,...

Following a 300% jump in traffic from tablets in the last six months, Google Inc.'s (GOOG) AdMob has launched a series of new ad formats tailor made for larger mobile devices. The HTML5-based ad formats are built for high-definition screens and will use features...

Eponymous video streaming website YouTube is today celebrating its sixth birthday, while mobile advertising platform AdMob is marking one year as a Google property. In separate blog posts today both the YouTube and AdMob teams shared some impressive numbers showing how the two services continue to grow.

According to the MobileMix 2011 report released by advertising firm Mellenial Media, Google Android has become the most used mobile advertising platform for US advertisers. The report revealed Android receives more ad impressions than any other smartphone OS, beating out Apple’s OS for the number...

UPMC and Alcatel-Lucent have signed an agreement to jointly develop a telemedicine platform and suite of applications that will enable patients to receive care even when they are far from doctors and hospitals. This newest collaboration builds on a relationship and co-development agreement dating...

Hold the phone – those sacred moments of silence that tick by while your call is connecting are about to be gobbled up ... by advertising. Austin company Vocal Media plans to deliver eight-second audio advertisements into international telephone calls. The ads will be targeted...

Hold the phone – those sacred moments of silence that tick by while your call is connecting are about to be gobbled up ... by advertising. Austin company Vocal Media plans to deliver eight-second audio advertisements into international telephone calls. The ads will be targeted...

Mobile advertising company Jumptap said it completed a $25 million financing round that it plans to use to accelerate growth through product and technology development, as well as add staff. The seven-year-old company has received about $100 million in total funding.Existing investors including AllianceBernstein,...

ValueClick Inc. said it acquired mobile advertising network company Greystripe Inc. for about $70 million in cash. The purchase is the latest in a string of large companies buying independent companies to get a spot in the mobile advertising space.Google Inc. (GOOG) in late...

Mobile apps are growing at a feverish pace and should drive up to $79.7 billion in revenue by 2017, according to a new report from Global Industry Analysts Inc. A few years ago a projection like this would have likely been met with laughs,...

The quick takeaways from analysts on AT&T Inc.'s plan to buy T-Mobile USA Inc. in a $39 billion deal are largely positive, albeit slightly reserved in a congratulatory tone as the transaction still awaits regulatory approval.Mark Lowenstein, managing director at consulting firm Mobile Ecosystem,...

February 16 2011 - 12:15 pm ET | Dan Meyer | RCR Wireless News Latin American telecommunications provider América Móvil (AMX) said it will introduce a mobile advertising platform that will deliver targeted advertisements to mobile devices based on consumer preferences. The platform, which...

BARCELONA, Spain — In most respects, the dream and even idea of walking by a shop and getting bombarded by mobile advertising is dead. That kind of advertising is spam, no matter how you slice it.The onus on the mobile advertising community nowadays is...