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Reality Check: M-commerce in Latin America

Contrary to what we might have once believed, the mobile phone is the vehicle that will become the basis of all convergent channels. Before, it was thought that this main vehicle would be the TV or even the computer, but the mobile phone has won this battle -- not only with its incredible growth in units but also because these small devices incorporate more tech features every day.

Google: Brazil is top 5 for mobile Internet usage

Brazil is one of the top five countries in te world for mobile Internet usage, said Google's head of mobile advertising Peter Fernandez, during an interview with with RCR Wireless News at the recent MMA Forum Latin America. Fernandez noted that in Brazil, 1.1 billion...

Futurist Gerd Leonhard discusses mobile advertising trends

Most Internet access will increasingly be through mobile devices, a trend that will have a huge impact on mobile advertising, explained Gerd Leonhard, CEO of the Future Agency, during a video interview with RCR Wireless News. Leonhard was the keynote speaker at the recent...

Latin America challenges to develop mobile advertising market

Across Latin America, smartphones and mobile broadband subscribers are growing at a high rate and have in turn driven the mobile strategies of wireless operators. Today, Brazil is No. 5 in the world in number of Internet users and is second to China in...

Will Mobile Reinvent Advertising?

At the MMA Forum Latin America RCR Wireless News asked the question "what will the next wave of mobile marketing be?". Check what specialists said in the video story about the event. >>Check all stories about MMA Forum in Latin America. Follow RCR Wireless Americas on...

MMA Forum: Check all stories about Latam edition

At the MMA Forum Latin America RCR Wireless New's Roberta Prescott explored what the next wave of mobile marketing will be. The event took place in São Paulo, on 18 October, 2011. Mobile advertising must be content-based Latin America challenges to develop mobile advertising market Video story:...

Mobile advertising must be content-based

SãO PAULO – The mobile advertising market is expected to see tremendous growth in the coming years, with global revenues expected to increase from $3.5 billion in 2010 to $24 billion in 2015, according to Informa Telecoms & Media. But, what will drive this growth? Futurist...

Apple and Android roundup: iPad 2 demand, software updates and ad markets

Cupertino, Calif.-based Apple Inc. (APPL) and its iPad 2 is still the most popular tablet around the globe, even after it’s been on the shelves for four months. In the last couple of weeks, Apple has finally chipped away at a vast backlog of...

Mobile phone advertising skyrockets 128%

ComScore Inc. (SCOR), a company specializing in business analytics, released a study that claims that the number of mobile display advertisements have more than doubled in the past two years. The Reston, Va.-based research firm claims that mobile content and publishing accounted for half of...

Partnerships: Ember Corporation with Visonic; Mashable & Pepsi; and more

Ember Corporation, provider of low-power, wireless mesh networking technology, and Visonic Ltd., developer and manufacturer of wireless home security and safety systems and components, announced a partnership to integrate ZigBee communication protocols with Visonic security peripherals. Following joint development efforts by the two companies,...

AdMob releases new ad formats for tablets, reflects on first year at Google

Following a 300% jump in traffic from tablets in the last six months, Google Inc.'s (GOOG) AdMob has launched a series of new ad formats tailor made for larger mobile devices. The HTML5-based ad formats are built for high-definition screens and will use features...

YouTube and AdMob celebrate milestones, huge numbers abound

Eponymous video streaming website YouTube is today celebrating its sixth birthday, while mobile advertising platform AdMob is marking one year as a Google property. In separate blog posts today both the YouTube and AdMob teams shared some impressive numbers showing how the two services continue to grow.

Android beats Apple in mobile ad market

According to the MobileMix 2011 report released by advertising firm Mellenial Media, Google Android has become the most used mobile advertising platform for US advertisers. The report revealed Android receives more ad impressions than any other smartphone OS, beating out Apple’s OS for the number...

Partnerships: UPMC with Alcatel-Lucent; MIPS and Myriad Group; and more

UPMC and Alcatel-Lucent have signed an agreement to jointly develop a telemedicine platform and suite of applications that will enable patients to receive care even when they are far from doctors and hospitals. This newest collaboration builds on a relationship and co-development agreement dating...

Vocal Media to link 'dead air' phone time to ads

Hold the phone – those sacred moments of silence that tick by while your call is connecting are about to be gobbled up ... by advertising. Austin company Vocal Media plans to deliver eight-second audio advertisements into international telephone calls. The ads will be targeted...

Vocal Media to link ‘dead air’ phone time to ads

Hold the phone – those sacred moments of silence that tick by while your call is connecting are about to be gobbled up ... by advertising. Austin company Vocal Media plans to deliver eight-second audio advertisements into international telephone calls. The ads will be targeted...

Jumptap receives $25M in VC funding

Mobile advertising company Jumptap said it completed a $25 million financing round that it plans to use to accelerate growth through product and technology development, as well as add staff. The seven-year-old company has received about $100 million in total funding.Existing investors including AllianceBernstein,...

ValueClick buys Greystripe for $70 million

ValueClick Inc. said it acquired mobile advertising network company Greystripe Inc. for about $70 million in cash. The purchase is the latest in a string of large companies buying independent companies to get a spot in the mobile advertising space.Google Inc. (GOOG) in late...

Report pegs mobile software market at nearly $80B by 2017

Mobile apps are growing at a feverish pace and should drive up to $79.7 billion in revenue by 2017, according to a new report from Global Industry Analysts Inc. A few years ago a projection like this would have likely been met with laughs,...

Analysts dish on AT&T Mobility's plan to buy T-Mobile USA

The quick takeaways from analysts on AT&T Inc.'s plan to buy T-Mobile USA Inc. in a $39 billion deal are largely positive, albeit slightly reserved in a congratulatory tone as the transaction still awaits regulatory approval.Mark Lowenstein, managing director at consulting firm Mobile Ecosystem,...

América Móvil taps Ericsson for mobile ad platform

February 16 2011 - 12:15 pm ET | Dan Meyer | RCR Wireless News Latin American telecommunications provider América Móvil (AMX) said it will introduce a mobile advertising platform that will deliver targeted advertisements to mobile devices based on consumer preferences. The platform, which...

@ MWC: Drawing lines between advertising, spam and negligence

BARCELONA, Spain — In most respects, the dream and even idea of walking by a shop and getting bombarded by mobile advertising is dead. That kind of advertising is spam, no matter how you slice it.The onus on the mobile advertising community nowadays is...

América Móvil taps Ericsson for mobile ad platform

Latin American telecommunications provider Am

América Móvil taps Ericsson for mobile ad platform

Latin American telecommunications provider Am

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