mobile advertising

Alcatel-Lucent wants to supply more than equipment to wireless operators. The company says that one of the most important assets the carriers have is their relationship with their customers, and it sees the opportunity to help carriers find appropriate ways …

Contrary to what we might have once believed, the mobile phone is the vehicle that will become the basis of all convergent channels. Before, it was thought that this main vehicle would be the TV or even the computer, but …

Brazil is one of the top five countries in te world for mobile Internet usage, said Google’s head of mobile advertising Peter Fernandez, during an interview with with RCR Wireless News at the recent MMA Forum Latin America. Fernandez noted that …

Most Internet access will increasingly be through mobile devices, a trend that will have a huge impact on mobile advertising, explained Gerd Leonhard, CEO of the Future Agency, during a video interview with RCR Wireless News. Leonhard was the keynote …

Across Latin America, smartphones and mobile broadband subscribers are growing at a high rate and have in turn driven the mobile strategies of wireless operators. Today, Brazil is No. 5 in the world in number of Internet users and is …

At the MMA Forum Latin America RCR Wireless News asked the question “what will the next wave of mobile marketing be?”. Check what specialists said in the video story about the event. >>Check all stories about MMA Forum in Latin …

At the MMA Forum Latin America RCR Wireless New‘s Roberta Prescott explored what the next wave of mobile marketing will be. The event took place in São Paulo, on 18 October, 2011. Mobile advertising must be content-based Latin America challenges …

SãO PAULO – The mobile advertising market is expected to see tremendous growth in the coming years, with global revenues expected to increase from $3.5 billion in 2010 to $24 billion in 2015, according to Informa Telecoms & Media. But, …

Cupertino, Calif.-based Apple Inc. (APPL) and its iPad 2 is still the most popular tablet around the globe, even after it’s been on the shelves for four months. In the last couple of weeks, Apple has finally chipped away at …

ComScore Inc. (SCOR), a company specializing in business analytics, released a study that claims that the number of mobile display advertisements have more than doubled in the past two years. The Reston, Va.-based research firm claims that mobile content and …

Eponymous video streaming website YouTube is today celebrating its sixth birthday, while mobile advertising platform AdMob is marking one year as a Google property. In separate blog posts today both the YouTube and AdMob teams shared some impressive numbers showing …

According to the MobileMix 2011 report released by advertising firm Mellenial Media, Google Android has become the most used mobile advertising platform for US advertisers. The report revealed Android receives more ad impressions than any other smartphone OS, beating out …

Hold the phone – those sacred moments of silence that tick by while your call is connecting are about to be gobbled up … by advertising. Austin company Vocal Media plans to deliver eight-second audio advertisements into international telephone calls. …