mobile advertising

Editor’s Note: RCR Wireless News goes all in for “Throwback Thursdays,” tapping into our archives to resuscitate the top headlines from the past. Fire up the time machine, put on those sepia-tinted shades, set the date for #TBT and enjoy …

ARLINGTON, VIRGINIA — Greg Wester stands at the front of a crowded room, microphone in hand, peering at a sheet of paper and calling out words from a list that describe either mobile content marketing company Mobile Posse or the present …

Warner Media focused on building advertising model DALLAS–CNN’s Anderson Cooper on Thursday hosted a discussion with Warner Media CEO John Stankey that hit on everything from Cooper’s remuneration, the shifting sands of content delivery and consumption and how to build …

Recently, I overheard someone complaining about the sudden avalanche of commercials and ads between every song they listen to on YouTube. Many users seem to have noticed how they have increased the amount of advertising users are forced to deal …

For the advertising industry, the smart city may be a better medium than the smartphone As more urban infrastructure gets connected, city mayors may find advertising executives beating a path to their doors. That’s because the advertising industry has a …

For the advertising industry, the smart city may be a better medium than the smartphone As more urban infrastructure gets connected, city mayors may find advertising executives beating a path to their doors. That’s because the advertising industry has a …

With people checking their smartphones more than 100 times per day, it’s no wonder advertising for mobile devices is going through the roof How much time do you spend each day looking at an electronic display? I suspect it’s a …

Google this week announced a new open source initiative, the Accelerated Mobile Pages Project, to facilitate instantaneous loading of mobile web pages, even those including rich content like videos and animations. The project is built on the open AMP HTML framework …

New advertising program set to begin in November Verizon Communications closed on its $4.4 billion purchase of AOL in June with an eye on boosting its content portfolio, and, based on an Oct. 8 privacy notification, better target consumer advertising …

AOL’s $248M offer for Millennial expected to boost Verizon’s Go90 service AOL, which was recently acquired by Verizon Communications for $4.4 billion, signed an agreement to acquire mobile advertising platform provider Millennial Media for approximately $248 million. AOL said the …

AOL to manage Microsoft digital advertising inventory across 9 markets AOL, which was recently acquired by Verizon Communications for $4.4 billion, scored a deal to assume management and sales responsibility for Microsoft’s display, mobile and video advertising inventory in nine …

Mobile advertising spending could catch up to TV ad spends in 5 years WASHINGTON – Amazon has unveiled a new advertising platform for mobile app developers in an effort by the e-commerce company to better compete against Google, which dominates the …

Verizon’s advertising tracking tags drew Congressional rebuke Making good on a January promise, Verizon Wireless customers, as of March 31, can opt out of a targeted advertising program powered by so-called supercookies. Supercookies are an identification number used to track …

We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new …

We predict more brands will integrate social messaging applications into their mobile engagement strategy this year. Globally, there are 1 billion registered users for the top three messaging apps, and consumers who use these apps are highly engaged. Brands can …

Mobile impacts nearly every element of consumers’ daily lives, forcing businesses to completely rethink how they win, serve and retain customers. With mobile firmly situated at the center of the business stage, Syniverse has taken the time to consider what …

Opera has acquired three-year-old mobile video advertising platform company AdColony for $75 million plus up to another $275 million tied to “ambitious” platform revenue goals over the next two years, and raised its guidance as a result of the purchase. …

With the help of investment firm Blackstone, Telefónica is launching Axonix, a mobile advertising exchange platform, which it claims is the first owned by a telecom company. The Axonix venture is set to resurrect the technology of the ad exchange MobClix, …

After several years of predictions and studies about how advertising will migrate to mobile platforms, a new research report from Berg Insight predicts that mobile ad spending will increase several times by 2017. According to the survey, the total value …

Today, there’s a land grab for mobile data users and their usage information. Verizon Wireless and AT&T Mobility have staked their claims, with other carriers to follow. If we unlock the data treasure trove

In the short lifespan of the still nascent wireless Internet, the owners of the operating systems have already learned that best is not always enough. Palm, Windows CE and Symbian are the three OSs trying to slug it out with …