Alcatel-Lucent makes its move in mobile marketing | RCR Wireless
Wednesday, June 10, 2026
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Alcatel-Lucent makes its move in mobile marketing

by Martha DeGrasse
written by Martha DeGrasse
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Alcatel-Lucent wants to supply more than equipment to wireless operators. The company says that one of the most important assets the carriers have is their relationship with their customers, and it sees the opportunity to help carriers find appropriate ways to bring those customers to mobile marketers. Mihai Vlad and Lisa Ciangiulli are part of the Alcatel-Lucent effort to connect mobile operators with mobile advertising agencies. They recently discussed the company’s participation in Optism with RCR Wireless News at Mobile Marketing Association L.A. 2011. (Alcatel-Lucent is an RCR sponsor.)

www.youtube.com/watch?v=VkMkJV19fnY

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Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.

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