mobile advertising

Google Inc. (GOOG) is giving a glimpse into its latest thinking on mobile ads at an event tomorrow, but it has some teasers to check out in the meantime.While the mobile era is underway without a doubt, many businesses haven’t …

While Apple Inc. (AAPL) remains top dog in the device space, Google Inc.’s (GOOG) Android operating system continues to pull ahead in Millennial Media’s monthly mobile device report. Android shot past Apple’s OS on the Millennial ad network for the …

Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.It is a new year … the time when we are …

Editor’s Note: The mobile space witnessed a lot of news over the past 12 months that have and will alter the mobile landscape for years to come. With the end of 2010 just days away, RCR Wireless News takes a …

Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.One thing you may not know is how the World Wide …

GoldSpot Media – the leader in interactive rich media and video advertising solutions for smartphones and tablets — announced today that KT-mhows, South Korea’s leading digital advertising network, has chosen miSpot, GoldSpot Media’s 360 mobile advertising platform, to power and …

Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.October was a busy month for mergers and acquisitions in the …

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this …

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this …

It used to be that messaging, which gained popularity as simple texting or Short Message Service (SMS), was just for teens—a way for them to interact in real-time via their own shorthand tech-speak. Enter: Multimedia Message Service (MMS), enabling wireless …

CHICAGO—The new normal for mobile broadband will require operators to forge new relationships, using hybrid technologies and a network of multiple networks to offer consumers a seamless experience, Bruce Brda, senior VP and general manager of Motorola Networks told the …

San Francisco-based xAD, a local mobile ad network, has raised $4 million in investment from Emergence Capital Partners to expand its technology platform and management team. The company has a “patent-pending mobile optimization technology that identifies who, what, and where …

A new advertising service for BlackBerry apps has been released by Research In Motion Ltd. (RIMM). Honing in on the apparent simplicity of implementation, RIM said developers, advertisers, agencies and brands can now include advertising in applications “with just a …

Apple Inc. (AAPL) is losing momentum to Google Inc. (GOOG) on the operating system front, but for the time being it appears to be more than making up for it on the advertising front.The maker of all things iOS, including …

Microsoft Corp. (MSFT) is releasing a software development kit (SDK) for mobile advertising on its forthcoming operating system, Windows Phone 7, and the Microsoft Advertising Exchange for Mobile.Hailing it as the “industry’s first real-time, bidded ad exchange in mobile,” Microsoft …

Motricity today launched its mCore MobileCast platform, designed to help operators deliver relevant content and services to end users’ smartphones in a real-time, zero-touch environment. “Smartphone user now have access to more content, applications, goods and services than ever before, …

SEATTLE — While demand for mobile ads is growing, supply is exploding, Millenial Media CEO Paul Palmieri said here at Mobile Future Forward on Wednesday.In many ways, it’s both a blessing and a curse.“Mobile is more in a growth phase …

For a current market leader, Research In Motion Ltd. (RIMM) finds itself behind its competitors in the smart phone space far too often.It only recently caught up with practically every other smart phone maker on the planet and released a …

Adsmobil – The mobile advertising company has expanded its sales division, adding Thomas Anderson, formerly of JumpTap, and Wandrill Pruvot, formerly of Buzzcity. Anderson will serve as sales director, Americas, while Pruvot will act as sales director, EMEA. Highwinds – …

SAN DIEGO–Verizon Wireless is changing how it manages its BREW services in order to spur higher takeup rates from BREW customers and to encourage more developers to write applications for the operating system, Verizon Wireless CMO John Stratton told the …

Mobile marketing types like to talk about cool features like click-to-video, 2-D barcodes and interactive wireless scavenger hunts. But as the economy slows to a trickle and advertisers tighten their belts, 2009 is poised to become the year of SMS …

New app stores and smartphone platforms are dominating the news out of Mobile World Congress this week, but it’s a quiet little mobile marketing initiative U.S. carriers will be monitoring closely in coming weeks.Europe’s GSM Association is leading a group …