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Home - Content & Mobile Marketing - Page 28
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Content & Mobile Marketing

  • Analyst rejects talk of near-term iPhone subsidies : Apple adds nine more markets

    by RCR Wireless News June 2, 2008
    by RCR Wireless News June 2, 2008

    The buzz is inescapable. Next week, Apple Inc. CEO Steve Jobs is expected to announce the next iteration of the company’s iPhone at Apple’s annual developer conference.In the run-up to …

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  • Chip Makers Put Rush on Mobile Gadgets

    by RCR Wireless News June 2, 2008
    by RCR Wireless News June 2, 2008

    Intel Corp. has been heavily promoting a new breed of pocket-size portable devices as a future market for its chips. Its competitors now hope to reap the benefits.

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  • Will advertising boost e-mail usage?: Internet giants may beat carriers in offering wireless e-mail

    by RCR Wireless News May 30, 2008
    by RCR Wireless News May 30, 2008

    Perhaps no segment in mobile data remains as untapped as wireless e-mail.Research In Motion Ltd. continues to dominate the market for high-powered users, resulting in millions of CrackBerry addicts hunched …

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  • VZW expands BREW deck capabilities

    by rcrwireless May 30, 2008
    by rcrwireless May 30, 2008

    SAN DIEGO–Verizon Wireless affirmed its commitment to Qualcomm’s BREW platform, announcing at the BREW developers event it would enhance its Get It Now content deck with new features such as …

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  • Survey finds growing interest in smartphones: Sony Ericsson comes out on top in customer satisfaction

    by RCR Wireless News May 29, 2008
    by RCR Wireless News May 29, 2008

    The success of smartphones among U.S. shoppers has served to boost the average purchase price for cellphones, according to new research from J.D. Power and Associates. According to the firm’s …

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  • Qualcomm works to widen BREW

    by RCR Wireless News May 29, 2008
    by RCR Wireless News May 29, 2008

    As its BREW developer conference kicks into high gear today, Qualcomm Inc. announced a handful of efforts designed to entice a broader array of players into the mobile content field.–Qualcomm …

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  • Barnes & Noble launches mobile site

    by RCR Wireless News May 29, 2008
    by RCR Wireless News May 29, 2008

    In case book buyers felt limited by stores, direct mail and online options, Barnes & Noble is adding one more: mobile phones. The Manhattan-based book retailer announced the launch of …

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  • Litigation continues: Sprint Nextel gets another class action

    by RCR Wireless News May 28, 2008
    by RCR Wireless News May 28, 2008

    Sprint Nextel Corp. has been hit with a new class-action lawsuit alleging subscribers were billed for text messaging they did not authorize, litigation that is becoming increasingly common in the …

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  • Qualcomm’s BREW gets Flashed : Vendors roll out wares during annual conference

    by RCR Wireless News May 28, 2008
    by RCR Wireless News May 28, 2008

    Qualcomm Inc.’s annual BREW developer’s conference got underway this morning, and the obligatory stream of news from the company’s home base in San Diego has kicked into high gear:–Qualcomm and …

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  • Mobile marketing gut check: If you’re not in mobile, you’re missing a generation

    by RCR Wireless News May 27, 2008
    by RCR Wireless News May 27, 2008

    Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the …

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  • REVIEW: People Mobile not worth the effort

    by RCR Wireless News May 27, 2008
    by RCR Wireless News May 27, 2008

    Editor’s Note: Welcome to our weekly feature, Yay or Nay. Every week we’ll review a new wireless application or service from the user’s point of view, with the goal of …

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  • N-Gage looks for footing: Nokia encouraged by gaming platforms debut

    by RCR Wireless News May 27, 2008
    by RCR Wireless News May 27, 2008

    HOLLYWOOD, Calif. – Following numerous delays due to technical problems, Nokia Corp.’s N-Gage gaming platform has been live for six weeks now, and the company said it’s pleased with the …

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  • Mobile-game market on solid ground: Glu exec bullish on possibilities

    by RCR Wireless News May 27, 2008
    by RCR Wireless News May 27, 2008

    HOLLYWOOD, Calif. – Glu Mobile CEO Greg Ballard made a strong case for the mobile games business during his keynote here at the Games and Mobile Forum last Thursday.Calling the …

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  • AOL continues to gain mobile ad ground: Internet giant lands Platform A deal with Virgin Mobile USA

    by RCR Wireless News May 27, 2008
    by RCR Wireless News May 27, 2008

    AOL L.L.C. continues to lose ground online as Google Inc’s dominance grows, but the venerable Internet company is gaining impressive traction in mobile.Virgin Mobile USA Inc. last week unveiled a …

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  • Japan urges limiting kids’ cell phones

    by RCR Wireless News May 27, 2008
    by RCR Wireless News May 27, 2008

    Japanese youngsters are getting so addicted to Internet-linking cell phones that the government is starting a program warning parents and schools to limit their use among children.

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  • Microsoft sees Windows Mobile unit sales up 50 pct

    by rcrwireless May 27, 2008
    by rcrwireless May 27, 2008

    TAIPEI (Reuters) – Microsoft Corp (MSFT.O: Quote , Profile , Research ) expects global unit sales of its Windows Mobile software for cellphones to grow at least 50 percent per …

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  • Infrastructure awards wrap-up: Ericsson, Nokia Siemens Networks, Aperto and more

    by RCR Wireless News May 26, 2008
    by RCR Wireless News May 26, 2008

    The following list details this week’s infrastructure awards for the cellular, Wi-Fi, and WiMAX industries. The contracts are broken down by transmission technology, country and vendor. The value of the …

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  • Big movies on the small screen: Industry struggles with pushing movies to mobile

    by RCR Wireless News May 23, 2008
    by RCR Wireless News May 23, 2008

    A handful of mobile players are trying to cram the silver screen onto the third screen. But whether there’s a business case to be made for mobile movies is far …

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  • Game developers look to tap community support: Cross-platform functionality may help mobile gaming grow beyond niche

    by RCR Wireless News May 23, 2008
    by RCR Wireless News May 23, 2008

    While a tiny handful of entrenched mobile game makers cement their place at the top of the industry, a small army of startups are throwing all sorts of ideas against …

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  • The other transition date

    by RCR Wireless News May 23, 2008
    by RCR Wireless News May 23, 2008

    Remember private land mobile radio services regulated by Part 90 rules of the Federal Communications Commission? I’ve probably lost most of you already, seeing that the only telecom world recognized …

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  • Venture capital financing wrap-up: Moblyng, Qosmos and SmartSynch

    by RCR Wireless News May 23, 2008
    by RCR Wireless News May 23, 2008

    The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available. —Moblyng: MDV-Mohr Davidow Ventures …

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  • Qualcomm backs mobile giving foundation

    by RCR Wireless News May 22, 2008
    by RCR Wireless News May 22, 2008

    Qualcomm Inc. is backing an industry association that aims to create a “mobile giving channel” for nonprofits looking to raise money via text messaging.The chipmaker invested an undisclosed amount in …

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  • Worst of the Week: Mobile video explained (but not endorsed)

    by RCR Wireless News May 22, 2008
    by RCR Wireless News May 22, 2008

    Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …

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  • Virgin Mobile, Microsoft add momentum to mobile ads

    by RCR Wireless News May 21, 2008
    by RCR Wireless News May 21, 2008

    Virgin Mobile USA has tapped AOL’s Platform-A to handle its WAP banner inventory.Platform-A will serve as the “exclusive display advertising and sales partner” for the mobile virtual network operator’s mobile …

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  • Adderton, post-Amp’d, launches latest project: building digital media businesses : ‘I’m about game changing’

    by RCR Wireless News May 20, 2008
    by RCR Wireless News May 20, 2008

    Peter Adderton, the man behind Boost Mobile and Amp’d Mobile Inc., has unveiled his next business venture. And like those before it, the plan doesn’t lack one bit in the …

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Since 1982, RCR Wireless News has been providing wireless and mobile industry news, insights, and analysis to mobile and wireless industry professionals, decision makers, policy makers, analysts and investors.

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