Content & Mobile Marketing

Concerts are nothing new on mobile. Sprint Nextel Corp. aired the first concert on mobile in 2005 with a huge marketing push behind a Bon Jovi concert that year. Others …

The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered …

Two big mobile players made headlines in the past few days, but they seem to be headed in very different directions.Apple once again displayed its marketing chops, grabbing headlines in …

Editor’s Note: Welcome to our weekly feature, Yay or Nay. Every week we’ll review a new wireless application or service from the user’s point of view, with the goal of …

Editor’s Note: Welcome to our weekly Reality Check feature. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In …

WASHINGTON -(Dow Jones)- Sprint Nextel and Clearwire pledged Monday to deliver wireless Internet access to police, firefighters and schools at speeds fast enough to handle two-way video conferencing if federal …

Europe’s telecommunications standards body ETSI (Sophia Antipolis, France) is to establish a focus group to look at the approaches needed to standardize the fast growing Machine-to-Machine (M2M) sector.

ATLANTA – Innovation has to become institutionalized if wireless content is going to be successful, AT&T Mobility CEO Ralph de la Vega last week told attendees at the GSM Association’s …

Who’s sending that text message to your cellphone? It could be your neighborhood auto dealer.Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access …

The sparse, rural areas that AlltelCommunications L.L.C.’s network covers and the demographics it serves lead some to assume Alltel would have relatively little data uptake, but the numbers tell a …

Back in February we reported that Buzzd , a Mobile Web social networking service used at bars, clubs and restaurants, had won a bunch of awards at the MobileMonday Peer …

The Associated Press on Monday unveiled an iPhone program for accessing its newly launched service that delivers news, photos and video to mobile phones.

FEDERAL COMMUNICATIONS COMMISSION CHAIRMAN KEVIN MARTIN APPEARS DETERMINED to win approval for a free, family-friendly national wireless broadband plan, despite being forced to delay an upcoming vote on the measure …

Rave Wireless is upgrading its Rave Guardian program, a two-way safety solution that puts scared students in touch with the right people.Rave, which started operations in 2005, offers a service …

The mobile marketing industry lost one of its most prolific and outspoken supporters today when Laura Marriott announced she would resign from her post as president of the Mobile Marketing …

Motricity’s troubles continue; the company announced it lost a leader and sold off a chunk of its business. The mobile content and content infrastructure company sold its smartphone and direct-to-consumer …

If you’re one of the bazillion players looking for a slice of the mobile social networking pie, listen up, because Paul Coulton has some advice.Coulton, a “senior lecturer” who specializes …

The rash of class action lawsuits against cellphone carriers over unauthorized third-party content charges on consumers’ bill may entering a new phase: settlements.Plaintiffs’ lawyers pressing such a suit against AT&T …

Business-savvy handsets are expanding at Verizon Wireless. This doesn’t mean current smartphones or PDAs are adding new features, it means now you’ll be able to check your e-mail on select …

Editor’s Note: Welcome to our weekly Reality Check feature. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In …

According to a new report from Strategy Analytics, Nokia, Blackberry and Apple are pioneering fresh revenue streams for the mobile handset industry with their emerging push into value-added services such …

BARCELONA, Spain – Nokia Corp. used its S60 Summit ’08 to tout the reach of its smartphone platform, woo low-profile developers and – like just about everybody else in mobile …

Mobile content provider go2 Media Inc. notched its third tier-one carrier win, announcing an agreement to deliver information through T-Mobile USA Inc.’s t-zones service.The Boston-based firm said T-Mobile wireless Web …

MARINA DEL REY, Calif. – A pair of Warner Bros. Home Entertainment Group executives didn’t paint such a rosy picture for mobile in a keynote here at the MEFCON conference.Thomas …

MARINA DEL REY, Calif. – The writing team of Terry Rossio and Jocelyn Stamat wasn’t allowed to write during the 100-day-long writer’s strike that ended last February, but they were …