Content & Mobile Marketing

The simple banner ad: Those tiny little slivers of real estate on tiny little cellphone screens produce the same level of brand recall as a 30-second television commercial, a Verizon …

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In …

Application: ZumobiRunning on: Samsung ACE running Windows Mobile 6 on Sprint Nextel’s EV-DO network.Yay: Zumobi usually runs in the background and updates content regularly, allowing us to call up the …

NEW YORK – Nokia, the world’s leading mobile phone maker, does not expect to start to see returns from its investment in Internet services until 2010, Chief Financial Officer Rick …

AOL on Monday said it has completed the acquisition of Bebo, an online social network focused on the youth market and particularly strong in the United Kingdom.

Talk of ringtones and ringback tones is ‘last year’s news,’ says Radar’s Sinnreich. Apple Inc. is talking to music labels about expanding the iPhone ‘s ringtone selection and letting users …

Hollywood is in full summer swing as studios begin releasing their blockbuster titles in theaters around the country. With that come some of the year’s biggest promotions and marketing campaigns, …

GOOGLE INC.’S OPEN HANDSET ALLIANCE has attracted plenty of attention in the hot mobile Linux space, but the LiMo Foundation is assembling an impressive coalition of its own.Verizon Wireless last …

User-generated video content has proved more popular than expected, with significant growth in China, according to a new report from In-Stat.Higher-quality content and increasing file size maximums will push the …

The mobile digital commerce services market reached $1.1 billion last year and is expected to grow to $1.9 billion in 2012, according to a report from MultiMedia Intelligence.The market includes …

Another day, another class-action wireless consumer lawsuit. This one is big, though, naming six mobile-phone carriers and a top mobile virtual network operator as defendants in a complaint filed in …

While mobile content is expected to contribute increasingly to wireless carrier revenue growth in coming years, it is also attracting increased scrutiny by the Federal Trade Commission, plaintiffs’ lawyers and …

For the 700 MHz C-Block license and perhaps other frequency bands, it’s mostly a matter of cagey competitive ambition. For the D Block, it’s mostly a matter of desperation. No …

Just as FDR targeted radio listeners with his fireside chats and John Kennedy’s dashing looks helped sway television viewers during the Richard Nixon debates, Barack Obama is using a cutting-edge …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available. —Casee: Velti plc invested …

A class-action cramming suit has been filed against T-Mobile USA Inc. and others.The complaint, moved this week from state court to federal court in California, accuses the defendants of charging …

BEVERLY HILLS, Calif. – Calling mobile the most personal platform to date and one that advertisers need to capitalize on soon to keep pace with the rapidly evolving convergence of …

Virgin Mobile USA Inc. expanded its Sugar Mama program with a new application for Facebook users.The mobile virtual network operator unveiled “Fund My Phone,” a feature that allows users to …

Qualcomm Inc. said it demonstrated the capability to support the MediaFLO and ISDB-T mobile TV standards on a multimode handset.The demonstration was powered by Qualcomm’s Universal Broadcast Modem chipset.Qualcomm said …

Shares of Glu Mobile Inc. climbed after the mobile game maker posted a $6 million first-quarter loss despite increased revenues.The San Mateo, Calif.-based publisher reported $20.6 million in revenue, up …

Monitise plc, Metavante Technologies Ltd. and Carphone Warehouse said they are working together to launch a “mobile money” application.The plan calls for the introduction of Carphone Warehouse prepaid cards that …

Nearly one-third of the major financial organizations worldwide are planning to launch mobile banking services within the next two years, according to a new survey commissioned by Sybase 365, a …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …

You may not have noticed last week’s news that Verizon Wireless is being sued by the parents of a 14-year-old girl who claims she was sexually assaulted by a man …

Application: NASCAR Sprint Cup MobileRunning on: Samsung M520 on Sprint Nextel’s networkYay: A must for NASCAR fans who want to be informed on all things NASCAR, all the time. Fair …