Content & Mobile Marketing

The carrier deck is still the most valuable real estate in mobile content, but the future of downloadable wireless goodies may just lie in third-party storefronts. And for now, at …

There’s nothing easy about being smallest national mobile-phone carrier. Competing day to day for customers against AT&T Mobility, Verizon Wireless and Sprint Next Corp. is brutal enough. But it’s also …

National Geographic launched a division dedicated to boosting its mobile content business.The iconic brand said it hopes to boost revenues by increasingly licensing its library of content to handset manufacturers, …

Carriers are beginning to use carrot-and-stick strategies to bring their third-party content partners to heel. And both the carrot and the stick are made of cash.Sprint Nextel Corp. earlier this …

Sprint Nextel Corp. added Photobucket to its photo-messaging service, allowing users to send pictures to the popular online site with just two clicks.The option was added to “Post to Service,” …

AOL L.L.C.’s Platform-A debuted a mobile platform and network specifically for serving ads to Apple Inc.’s iPhone.The new offering, which is available through AOL’s Third Screen Media subsidiary, delivers targeted, …

Virgin Mobile USA Inc. has tapped buzzd to power an ad-supported, location-based entertainment offering from its home deck.A New York-based startup, buzzd couples location-sensitive city guides with social-networking features allowing …

The 2008 Olympic Games in Beijing were touted as a potential springboard for mobile video, an event that could help push the application beyond early adopters and gadget geeks and …

Nokia Corp. is teaming with The Carphone Warehouse to bring its all-you-can-eat mobile music service to U.K. users next month.Comes With Music, as the effort is branded, packages one year …

Google Inc. unveiled its answer to Apple Inc.’s App Store, outlining a distribution system for applications built on its Android platform.Android Market will serve as an unrestricted storefront where registered …

Triple-tapping continues to explode, according to new figures from VeriSign Inc.The Mountain View, Calif.-based company said it delivered 95.4 billion inter-carrier text messages in the first half of 2008, establishing …

An Irish comic publisher is lobbying Apple Inc. to embrace content ratings after its graphic novel was dropped from the company’s App Store.Infurious Comics is pushing for a ratings system …

As you may know, this week’s Democratic National Convention – right here in RCRWireless.com’s beautiful, mile-high backyard – is very much a wireless affair.Barack Obama’s campaign set a high bar …

Barack Obama has added one more record to his historic bid for the White House.Nielsen Mobile estimates that 2.9 million mobile subscribers received the Democratic Illinois senator’s text message announcing …

Editor’s Note: Welcome to our weekly feature, Yay or Nay. Every week we’ll review a new wireless application or service from the user’s point of view, with the goal of …

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. It feels …

Real-estate startup Trulia.Inc expanded its mobile offerings, adding downloadable mobile applications for agents, home owners and house hunters.A 4-year-old site that claims 5 million monthly users, Trulia.com directs users to …

MediaFLO USA Inc. expanded its live news coverage with three new channels of 24-hour-a-day content.The Qualcomm Inc. subsidiary added CNBC and MSNBC from NBC Universal as well as News Corp.’s …

Google Inc. launched a mobile microsite dedicated to following the race for the White House.The destination, m.google.com/elections, offers links to election-related news; mobile YouTube channels from both Barack Obama and …

<![CDATA[Editor’s Note: RCR Wireless News teamed with the Yankee Group to conduct a series of market surveys of RCR Wireless News subscribers to gauge their thoughts on various technology issues. …

ESPN Inc. unveiled an expansion of its current agreement with Major League Baseball Advanced Media that “covers all new platforms” including online, interactive television and mobile.The Walt Disney Co. subsidiary …

In an industry that constantly looks for the next big thing, ringtones are yesterday’s news. But the little snippets of music still generate billions of dollars.Ringtone revenues are on the …

Editor’s Note: Welcome to our weekly feature, Yay or Nay. Every week we’ll review a new wireless application or service from the user’s point of view, with the goal of …

Luxury retailer becomes the first of its kind to try on mobile-shopping capabilities in its quest to satisfy the impulses of every Silicon Valley CEO.

Nokia and travel information company Lonely Planet said Tuesday they are joining forces to sell maps and city guides that can be accessed on mobile phones.