Virgin Mobile USA Inc. has tapped buzzd to power an ad-supported, location-based entertainment offering from its home deck.
A New York-based startup, buzzd couples location-sensitive city guides with social-networking features allowing users to broadcast and share content from their phones. The Web-based service features content from partners including Citysearch, Time Out and Zagat, and lists events and venues from major cities in the United States, Europe and India.
Buzzd is among a number of startups that have pocketed venture capital this year as investors flood the location-aware community space. The new service is available at no charge on all Virgin Mobile USA devices via the mobile virtual network operator’s WAP deck.
“Our community has a healthy appetite for entertainment, fun and what’s happening around them,” said Ron Faris, director of brand development and partnerships for Virgin Mobile USA.
Buzzd grabs deck space on Virgin Mobile USA
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