SMS to permeate interactive digital signage platforms

Forty percent of new network digital display platform installations will make use of SMS technology for interactivity by 2012, up from just 5% last year, according to a new report from MultiMedia Intelligence.
The simplicity of SMS messaging and the ubiquity of wireless handsets will help drive the trend, said the research firm. Other wireless technologies also will gain a foothold in interactive digital signage platforms, including RFID, Bluetooth and Wi-Fi, said MMI. The firm said 169,000 new digital displays had Bluetooth, RFID, Wi-Fi or SMS capabilities this year.