BROWSING: mobile advertising

You’ve heard of the iPhone, but have you heard of the Y-Phone? Internet portal Yahoo announced at CommunicAsia today that it had teamed up with Alcatel to release a phone dubbed the Alcatel One Touch, with bundled Yahoo content and software the firm hopes will attract mobile internet adopters in Indonesia and other emerging markets throughout Asia.

Mobile marketing types like to talk about cool features like click-to-video, 2-D barcodes and interactive wireless scavenger hunts. But as the economy slows to a trickle and advertisers tighten their belts, 2009 is poised to become the year of SMS marketing.The recession has caused...

New app stores and smartphone platforms are dominating the news out of Mobile World Congress this week, but it's a quiet little mobile marketing initiative U.S. carriers will be monitoring closely in coming weeks.Europe's GSM Association is leading a group of carriers that plans...

Advertisers looking to reach consumers through their phones should offer a little something in the process, according to new figures from ABI Research.A recent study from the market research firm found that roughly 37% of those who received text-message ads indicated they are more...

Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.There is a ride in Disneyland called "Fantasy Land." The ride consists of park guests...

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--Amobee: Motorola and Cisco Systems made strategic investments in mobile advertising company Amobee Media Systems. Existing investors Telefonica, Vodafone,...

For years, mobile advertising has been touted as the next frontier. Its day may finally have arrived. Recent reports suggest that almost 60 million consumers were exposed to mobile advertising in just one month, and there are predictions that the market will reach almost...

Luxury brand Dolce&Gabbana said it ran a successful mobile advertising campaign on the Nokia Media Network.The company's youth-oriented brand, D&G, used a viral campaign on mobile handsets to raise awareness of its products during the Male Collection Fashion Show in Italy earlier this summer....

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is no techie. "I can barely work my toaster," says the lanky 29-year-old sales rep...

There are countless companies trying to target consumers through their phones, but mobile advertising may be an especially good fit for athletic shoes.Pardon the pun.Nike kicked off - oops, launched - an interactive campaign in Hong Kong last month to tout a new soccer...

When it comes to investment money, perhaps no space in mobile is as hot as social networking. And it looks like the spigot isn't going to shut off anytime soon. But for venture capital to truly flood the space, the online guys will need...

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Mobile penetration in Latin America was around 66% in early 2008, well above the world average of...

NEW YORK - Here's something you probably haven't heard before: this is not the year of mobile advertising. And next year may not be either.Executives at the Mobile Marketing Forum last week dispensed with the usual talk of hockey-stick projections and tipping points, opting...

NEW YORK - The key to moving the needle in mobile advertising? Make it easier for would-be advertisers to spend money on the stuff.That was the takeaway from the roundtable discussion that kicked off day two of the Mobile Marketing Forum this morning. While...

Editor's Note: Welcome to our weekly Reality Check feature. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look for columns from Laura Marriott of the Mobile Marketing...

Less than a year after The Nielsen Co. acquired mobile research and measurement firm Telephia, digital measurement company comScore Inc. made its own move into mobile. The firm announced it purchased M:Metrics Inc. - Telephia's former rival - in a deal worth $44.3 million...

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the coming weeks look for columns from Tom Huseby of SeaPoint Ventures, Mark Desautels of...

While mobile content is expected to contribute increasingly to wireless carrier revenue growth in coming years, it is also attracting increased scrutiny by the Federal Trade Commission, plaintiffs' lawyers and a pugnacious industry watchdog known for taking on corporate giants and influencing public policy...

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--Casee: Velti plc invested $3 million into Casee, China's largest mobile advertising exchange. The investment gives Velti a 33%...

BEVERLY HILLS, Calif. - Calling mobile the most personal platform to date and one that advertisers need to capitalize on soon to keep pace with the rapidly evolving convergence of mobile and advertising, Brian Cowley, president and CEO of Ad Infuse, told a small...

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

The mobile analytics space continued to heat up last week as AdMob released a free tool allowing advertisers and publishers to track traffic and measure the effectiveness of ad campaigns.The San Mateo, Calif.-based startup said the offering delivers site-performance metrics such as the number...

Total annual spending for advertisements on mobile devices will exceed $1 billion this year and could increase to about $7.6 billion by 2013, according to a report from Juniper Research. The firm said mobile streamed and broadcast TV services will become the most lucrative...

Traditional online ad firms are teaming with their mobile counterparts to target consumers on their phones.DoubleClick Inc., which was acquired earlier this year by Google Inc. in a massive $3.1 billion acquisition, said it inked deals with several mobile ad networks to integrate its...