Adspend to top $7.6B by 2013

Total annual spending for advertisements on mobile devices will exceed $1 billion this year and could increase to about $7.6 billion by 2013, according to a report from Juniper Research.
The firm said mobile streamed and broadcast TV services will become the most lucrative delivery channel for mobile advertising by 2010. Short message service campaigns account for the largest proportion of mobile advertising budgets today, but adspend on mobile TV services will grow from $335 million to more than $2.5 billion in 2013. Idle-screen advertising will grow from $7 million this year to more than $500 million by 2013.
“While adspend in the mobile environment is still extremely limited when compared to the budgets allocated to media such as magazines, television, cinema and the Internet, the opportunities it offers – personalized advertising with very high response rates, delivered to a device which is always in close proximity to the individual – will make it an increasingly attractive proposition for leading brands,” said Windsor Holden, author of the report.
The report found about 1.5 billion users will receive SMS advertising this year. China and the Far East are expected to remain the largest regional market for mobile adspend through 2013, with revenues rising from $414 million this year to more than $2.1 billion in 2012, said the firm.