BROWSING: mobile advertising

You know that contest where a person stands in a glass booth and tries to grab dollar bills as they fly around? That's sort of like the mobile social networking space. Except there are dozens of players. And nobody knows how much money is...

The Mobile Marketing Association released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for campaigns centered on mobile messaging and downloadable applications.The Denver-based nonprofit said the new document is designed as a blueprint and builds...

Google Inc. has added image ads to its mobile advertising offerings.The move allows advertisers to deliver made-for-mobile banners on Web sites being accessed by wireless devices. The ads -- which, like Google's text ads, are keyword-targeted -- are priced on a cost-per-click basis and...

To hear Cyriac Roeding tell it, CBS Mobile started in 2005 as a "department of one." Just two suitcases and three boxes in tow, Roeding left his home in Europe after convincing top executives to let him build a new mobile business out of...

Marco Boerries is the executive VP of Yahoo Inc.'s Connected Life Division, which encompasses the company's mobile, digital home, PC client and broadband teams around the world, including Yahoo Go for Mobile 2.0 and Yahoo oneSearch products for mobile.Q: What are the unique challenges...

It's no secret that trying to find content or information on a mobile phone is a daunting task for most consumers.Carrier deck layers can seem like concentric circles of hell, wireless Web searches are often ill-suited for wireless devices, and the screen sizes of...

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--Handango: Several companies invested $9.5 million into smartphone content provider Handango. Participating in the Series C funding round were...

More mobile users are seeing -- and responding to -- ads on their mobile phones, according to new figures from Nielsen Mobile.The division of The Nielsen Company found that 23% of U.S. mobile users reported seeing an ad on their phone in the past...

I've always found it odd that carriers charge for voice, charge for data and then charge separately for text messages. Isn't text data? It's words after all, from a user's point of view.But no, SMS somehow is a bridge between voice and data (indeed,...

Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--NBC has canceled...

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

Smartphones will come of age as the primary venue for mobile Internet content in the U.S. this year. The proliferation of these devices will reshape the sector and force content companies, operators, and advertisers to retool.Companies in the mobile advertising sector have been busy...

Google Inc. and Yahoo Inc. each announced impressive wins at Mobile World Congress 2008 last week, but it was Yahoo's news that raised eyebrows in the mobile search space.Nokia Corp. said it will begin to include Google's technology with its own mobile search application...

Mobile phone design efforts over the past two years appear to have taken the handset as far as it will go, for now, if the handsets coming out of the Mobile World Congress in Barcelona, Spain, are any indication.The forefront of innovation today is...

Pieter Knook, the leader of Microsoft Corp.'s mobile business and an 18-year company veteran, has jumped ship to Vodafone Group plc.Knook will lead the operator's efforts in consumer Internet services, Vodafone said last week at the Mobile World Congress in Barcelona, Spain.Vodafone, based in...

Mention mobile commerce in North America, and the common response is a roll of the eyes. It's not hard to guess why. Back in the heady days of the Internet dot-com bubble, mobile commerce was one of the many buzz words connected with e-commerce...

Like Britney Spears, mobile advertising is desperately in need of some monitoring.Market research firms seem to be tripping over themselves to offer the most optimistic projections for wireless ads. The Kelsey Group predicts the U.S. market will grow from $33.2 million last year to...

Pieter Knook, the leader of Microsoft Corp.'s mobile business and an 18-year company veteran, has jumped ship to Vodafone Group plc.Knook will lead the operator's efforts in consumer Internet services, Vodafone said Thursday at the Mobile World Congress in Barcelona, Spain.Vodafone, based in the...

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--Acuity: Navteq made an equity investment into Acuity Mobile Inc., a mobile location-based advertising delivery company based in Greenbelt,...

The opening day of the Mobile World Congress in Barcelona, Spain, was all about mobile advertising.Nokia Corp. made the biggest splash with its Media Network, an alliance of more than 70 publishers and operators including Sprint Nextel Corp., Discovery, Hearst and Reuters. The company...

Bango is moving beyond wireless transactions and into the world of mobile marketing.The U.K.-based firm, which specializes in off-deck activity, launched an offering designed to allow mobile advertisers to track the effectiveness of their marketing campaigns. Bango Analytics counts the number of unique visitors...

LAS VEGAS - It is no doubt a tumultuous time for the television industry - writers' strike not withstanding - and NBC Universal President and CEO Jeff Zucker didn't mince words during his keynote address at the NATPE++ Mobile event when he described the...

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--Ad Infuse: Softbank Capital led a $12 million round of funding into mobile advertising company Ad Infuse. Existing investors...

LAS VEGAS -- Mobile television and video is a "market that has been puttering along for several years," Mark Donovan, senior analyst at M:Metrics Inc. said in a morning presentation here at NATPE Mobile++. The conference has enticed content producers and others in the...