Content & Mobile Marketing

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

The Associated Press is targeting iPhone users with a new multimedia portal for wireless devices.The Mobile News Network, which is optimized for Apple Inc.’s device, but is accessible with other …

The mobile analytics space continued to heat up last week as AdMob released a free tool allowing advertisers and publishers to track traffic and measure the effectiveness of ad campaigns.The …

SAN FRANCISCO – Nokia has taken the first steps to build its brand in the U.S. through an entertainment strategy by hiring Spike Lee to direct a feature film. The …

TEXT MESSAGING HAS BECOME A CASH COW for mobile operators desperate to generate revenues in mobile data. But instant messaging may be poised to change that.Mobile instant messaging, or MIM, …

A new report from MultiMedia Intelligence predicts the market for premium mobile content platforms grew nearly 20% last year, reaching a $3.4 billion share of the $18.5 billion in revenue …

Can you smell me now?Multimedia messaging could soon become multi-sensory. A German syndicate including a sensory analysis and marketing consultancy and an interactive value-added services specialist have filed for a …

NEW YORK CITY – “This bus has been my home for the last three years,” said Jesse Jensema, supervising producer on Verizon Wireless’ Mobile Recording Studio, while Madonna’s rehearsal for …

T-Mobile International and Nokia Corp. announced a “collaboration agreement” to package the German carrier’s web’n’walk mobile Internet service with Nokia’s Ovi offering.Nokia said it will develop customized devices that combine …

Traditional online ad firms are teaming with their mobile counterparts to target consumers on their phones.DoubleClick Inc., which was acquired earlier this year by Google Inc. in a massive $3.1 …

NEW YORK CITY — The tears, deafening screams and all-around giddiness were nonstop last night as Madonna played a six-song set at the Roseland Ballroom for a select group of …

UrbanWorld Wireless added new distribution partners for both its on-deck and off-deck offerings. The Los Angeles-based content provider inked a deal to offer its UDub!MNews from the deck of Boost …

AdMob joined the mobile analytics field, unveiling a free tool that allows advertisers and publishers to track traffic and measure the effectiveness of wireless ad campaigns.The San Mateo, Calif.-based startup …

Sony Ericsson Mobile Communications announced plans to offer a new technology to bridge the Adobe Flash Lite and Java ME development platforms.Project Capuchin, as the effort is dubbed, allows developers …

The Associated Press has signed a deal with mobile video vendor Transpera to power the mobile content distribution of the AP’s Mobile News Network. Mobile News Network, scheduled to launch …

Digital entertainment firm CinemaNow Inc. is teaming with uVuMobile to allow consumers to use their phones to order full-length films for viewing on other platforms.Movie fans with Web-enabled phones can …

Mobile transaction provider mBlox is partnering with Anderson Software L.L.C. to allow citizens to send anonymous tips via text message.The companies unveiled TipSoft SMS, an extension of Anderson Software’s WebTip …

AT&T Mobility’s MediaFLO-based mobile TV service has not yet officially launched; after a couple of false starts, the carrier appears set to launch the service, along with a pair of …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …

Ad-supported game distributor Greystripe said its recent marketing campaign for the New Line Cinema film “The Golden Compass,” which ran on Greystripe’s mobile ad network, resulted in a 19% increase …

The Mobile Marketing Association is working to make sure the world, indeed, is flat.The Denver-based nonprofit last week released its first set of global guidelines, tweaking its instructions for mobile …

Does the world really need a wireless Web?It’s a question that has come up repeatedly in the years following the introduction of WAP, the standard used to display Internet content …

To your health – with mobileMen’s lifestyle magazine “Men’s Health” has partnered with SnapTell, which provides image-recognition-based mobile marketing solutions, to create a fully interactive advertising magazine for the U.S. …

Increasing customer interest and availability of W-CDMA and GSM handsets are pushing mobile location-based services from the realm of hype into the world of reality.A new report from ABI Research …