Ad-supported game distributor Greystripe said its recent marketing campaign for the New Line Cinema film “The Golden Compass,” which ran on Greystripe’s mobile ad network, resulted in a 19% increase in awareness of the film’s title and a 9.5% boost in audience numbers.
Intent to see the film in theaters increased by 14.5% among respondents from 18 to 24 years old.
Interestingly, the study also indicates that movie goers may be particularly hungry mobile data consumers. More than one-third of those polls claimed to use their phones for finding show times, while 29% said they watch movie trailers on their handsets.
“These results demonstrate that Greystripe’s mobile-savvy audience is highly engaged by full-screen ads delivered through media on their mobile phones,” said Jenny Burrington, Greystripe’s director of ad sales.
The market research firm Dynamic Logic was commissioned to conduct the mobile Web poll, which surveyed nearly 800 users.
Greystripe touts movie marketing results
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