Etc.

To your health – with mobile
Men’s lifestyle magazine “Men’s Health” has partnered with SnapTell, which provides image-recognition-based mobile marketing solutions, to create a fully interactive advertising magazine for the U.S. market. The magazine’s July/August summer issue, which hits the newsstands June 24, will feature “live” ads for readers to receive real-time promotional information from advertisers. Readers will be able to take photos of any ad in the issue with their cellphone and send it to SnapTell, which will send back promotional information. Advertisers including Axe, Samsung, Westin and PowerAde are scheduled to participate in the program.
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Celebrate moms in the military
Qipit has teamed with eMOM to bring electronic Mothers Day greetings to the 10,000 mothers serving with the U.S. military in Iraq. Qipit is a free service that allows camera-enabled cellphones to function as a scanner to send drawings, artwork and personal messages electronically. Qipit said those who want to send a Mothers Day message can register at its Web site, create a message or chose from pre-made Mothers Day cards to personalize, take a picture of the card and then turn it into an e-card by sending it to the company. eMOM, which stands for eMail Our Military, was created after the government nixed the Any Service Member mail service due to security concerns.
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Phones for trees
Flipswap Inc., which promotes mobile-phone re-use and recycling with incentive programs, launched a new phone recycling incentive program that allows consumer sand businesses to trade in old cellphones for trees. Flipswap’s program allows customers to apply a trade-in value on old phones toward a new phone or accessory, and the company now will also plant a tree for every mobile phone sent in for recycling. Flipswap estimates it will plant 25,000 trees through its “reLeaf” initiative this year.
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High art
Verizon Wireless announced an exclusive video offering from the Tribeca Film Festival available on its Vcast Video service and on Verizon’s FiOS TV video-on-demand service. Customers can access trailers, short films, red-carpet coverage and celebrity interviews from their mobile phone, said the company. Customers will also have access to three commissioned short films exclusively available on FiOS TV VOD and Vcast Video.