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Home - Content & Mobile Marketing - Page 26
Tag:

Content & Mobile Marketing

  • Corporate e-mail expands to lower-end Sprint Nextel phones

    by RCR Wireless News June 19, 2008
    by RCR Wireless News June 19, 2008

    Sprint Nextel Corp. is hoping to bridge the gap between enterprise users and multimedia devices with a new mobile e-mail service.The offering, awkwardly dubbed Sprint Mobile Email Work, allows customers …

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  • Ad support to drive $4.8B mobile search market by 2013

    by RCR Wireless News June 19, 2008
    by RCR Wireless News June 19, 2008

    Local mobile search services are growing in popularity, and nearly 1.3 billion mobile-phone users are expected to use local mobile search services by 2013, according to a new report from …

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  • Cellphones morph into boarding passes at New York’s LaGuardia

    by RCR Wireless News June 18, 2008
    by RCR Wireless News June 18, 2008

    Delta Air Lines is the latest air carrier to get on board with mobile, allowing travelers at New York’s LaGuardia to use their phones as a boarding pass.Domestic flyers departing …

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  • OSS/BSS outsourcing makes gains: Large carriers remain reticent, while smaller players open arms

    by RCR Wireless News June 18, 2008
    by RCR Wireless News June 18, 2008

    Carriers are changing their minds about outsourcing pieces of their operations. The decision for carriers to put units of their business in others’ hands is beginning to increase in popularity …

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  • Class action targets T-Mobile USA’s texting service

    by RCR Wireless News June 17, 2008
    by RCR Wireless News June 17, 2008

    A new class-action lawsuit alleges T-Mobile USA Inc. forces subscribers to use text message-enabled handsets and then charges them for unsolicited content, business practices that plaintiffs said are not adequately …

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  • Survey: Venture capitalists to show mobile some love

    by RCR Wireless News June 17, 2008
    by RCR Wireless News June 17, 2008

    Venture capitalists expect to pour money into mobile and online entertainment over the next two years, according to new figures from KPMG.The auditing giant said the poll of 300 venture …

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  • REVIEW: Viigo simplifies mobile RSS

    by RCR Wireless News June 17, 2008
    by RCR Wireless News June 17, 2008

    Editor’s Note: Welcome to our weekly feature, Yay or Nay. Every week we’ll review a new wireless application or service from the user’s point of view, with the goal of …

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  • The true value of ‘mobile’ content

    by rcrwireless June 17, 2008
    by rcrwireless June 17, 2008

    Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In …

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  • Mobile Search Has Promise, Pitfalls

    by rcrwireless June 17, 2008
    by rcrwireless June 17, 2008

    Will the Google of mobile search arise?

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  • Police use texting for crime tips

    by rcrwireless June 17, 2008
    by rcrwireless June 17, 2008

    Anonymous crime tips, long a staple of police investigations, are increasingly coming in by text message.

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  • Yahoo says mobile search service reaches 600 million

    by rcrwireless June 17, 2008
    by rcrwireless June 17, 2008

    SINGAPORE (Reuters) – Internet media firm Yahoo Inc said on Tuesday that its mobile search service will be offered by six more telecom companies in Asia.

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  • Microsoft unveils first OS for portable navigation devices

    by RCR Wireless News June 17, 2008
    by RCR Wireless News June 17, 2008

    Adds Web-friendly features to GPS handhelds. Microsoft Corp. today introduced its first embedded operating system for portable devices that use GPS (global positioning system) and maps to get people where …

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  • Phone makers bullish on 2nd half despite weak economy

    by rcrwireless June 17, 2008
    by rcrwireless June 17, 2008

    SINGAPORE (Reuters) – South Korean cellphone makers and Swedish-Japanese rival Sony Ericsson forecast robust handset sales, defying worries that a slowing U.S. economy and record oil prices will hurt consumer …

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  • Cox papers go mobile

    by RCR Wireless News June 16, 2008
    by RCR Wireless News June 16, 2008

    Cox Newspapers has tapped Quattro Wireless to power 19 new wireless Web sites.The subsidiary of Atlanta’s Cox Enterprises Inc. launched mobile destinations for newspapers such as the Austin (Texas) Statesman, …

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  • VIDEO: RCR Wireless Newscast for Monday, June 16, 2008

    by RCR Wireless News June 16, 2008
    by RCR Wireless News June 16, 2008

    The FCC held a hearing last week on how to regulate early termination fees, which are charges wireless customers pay to get out of their service contracts.; etf kevin martin …

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  • iPhone on the cheap: Apple seizes the day to pursue content revenue

    by RCR Wireless News June 16, 2008
    by RCR Wireless News June 16, 2008

    APPLE INC. IS THE NAME and, now, sheer volume is the game.Before the “wow” factor for his much-hyped handset fades or is eclipsed by competitors, Apple CEO Steve Jobs has …

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  • Interoperability concerns plague mobile ad space: Third Screen Media singled out for not cooperating

    by RCR Wireless News June 16, 2008
    by RCR Wireless News June 16, 2008

    NEW YORK – Turns out all those “open vs. closed” debates aren’t limited just to mobile networks and software platforms. Wireless advertising is joining the fray, too. Kind of.Interoperability – …

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  • Mobile marketing lacks simplicity needed to take off

    by RCR Wireless News June 16, 2008
    by RCR Wireless News June 16, 2008

    NEW YORK – Here’s something you probably haven’t heard before: this is not the year of mobile advertising. And next year may not be either.Executives at the Mobile Marketing Forum …

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  • Hell to pay

    by RCR Wireless News June 16, 2008
    by RCR Wireless News June 16, 2008

    An emerging subplot in the escalating early termination fee controversy is the harsh criticism that’s surfacing in federal lawsuits over the impact on consumer credit ratings when a dispute arises …

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  • Mozilla Girds for Mobile Browser Warfare

    by rcrwireless June 16, 2008
    by rcrwireless June 16, 2008

    When Mozilla releases its Firefox 3 browser update June 17, it hopes to set the first-ever Guinness world record for number of Internet software downloads in 24 hours. The target: …

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  • Tiny text messages can pack a wallop

    by RCR Wireless News June 16, 2008
    by RCR Wireless News June 16, 2008

    Are marketing and transactional text messages right for e-retailers? They’re being used by a handful of merchants and garnering success as consumers are growing increasingly fond of the tiny communications …

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  • Nokia beefs Verizon Wireless position with ‘The Dark Knight’

    by RCR Wireless News June 13, 2008
    by RCR Wireless News June 13, 2008

    To resurrect its profile – and profits – in the United States, Nokia Corp. has pledged to make inroads with each of the major carriers. At Verizon Wireless, enter “The …

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  • GoTV aligns with talent agency

    by RCR Wireless News June 13, 2008
    by RCR Wireless News June 13, 2008

    GoTV Networks Inc., a company that has found a considerable amount of success building a multi-platform network of video channels for mobile and online, has partnered with talent agency, CESD, …

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  • Mobile entertainment market remains work in progress: Panel discusses issues of scale, pricing

    by RCR Wireless News June 13, 2008
    by RCR Wireless News June 13, 2008

    HOLLYWOOD, Calif. – A panel of five mobile entertainment CEOs took the stage this week at OnHollywood 2008 to make the case for their varying business models and address what …

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  • Mobile marketing execs push for simplicity

    by RCR Wireless News June 11, 2008
    by RCR Wireless News June 11, 2008

    NEW YORK – The key to moving the needle in mobile advertising? Make it easier for would-be advertisers to spend money on the stuff.That was the takeaway from the roundtable …

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Since 1982, RCR Wireless News has been providing wireless and mobile industry news, insights, and analysis to mobile and wireless industry professionals, decision makers, policy makers, analysts and investors.

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