YOU ARE AT:CarriersAT&T sweetens DirecTV bundle

AT&T sweetens DirecTV bundle

AT&T is promising to lock in DirecTV prices for two years for wireless customers who sign up for the satellite TV service. Customers who add DirecTV Select to an existing wireless service account or home Internet service will pay $50 a month for the next two years.

Those who already have DirecTV service can also add home Internet service for an additional $30 a month. AT&T offers wired Internet service over fiber through U-Verse, which also offers television. But AT&T has focused on satellite TV since its acquisition of DirecTV last year.

The latest DirecTV promotion follows a January offer of unlimited mobile data for wireless customers who add either DirecTV or U-Verse. That offer, which remains in place, lets customers pay $100 month for unlimited data on one line. Households can add a second and third line for $40 each and a fourth line for free.

AT&T is also including free Wi-Fi gateways for all DirecTV customers who add home Internet service. This of course enables customers to use their AT&T Internet service on mobile devices. If those happen to be AT&T mobile devices, the carrier is well-positioned to offer the same promotions and services over Wi-Fi that it offers over its cellular network.

Earlier this year, AT&T said that it plans to add three new video services tied to DirecTV: DirecTV Mobile, DirecTV Now and DirecTV Preview. DirecTV Now is positioned as a direct competitor to Verizon’s Go90 service, a mobile-first video service available to users of all wireless networks.

AT&T started combining DirecTV offers with wireless service almost as soon as its purchase of the satellite service closed last summer. At that time the carrier said customers could save $600 a year by purchasing wireless service and TV service together.Now AT&T is also cutting the price of its wireline voice service to $10 per month for people who buy at least two other services from the carrier.

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ABOUT AUTHOR

Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.

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