Gemalto plans to introduce two new products this week at CTIA Wireless 2007.The company said it will introduce its Smart Dongle product that allows subscriber to securely access mobile carrier …
WAP
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Yahoo Inc. announced it developed a WAP version of its new oneSearch service. The search service, which originally launched as the Yahoo Go for Mobile 2.0 Java application earlier this …
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As the hype machine clicks into high gear for the CTIA Wireless 2007 show, I thought it might be nice to review some of the hype from years past. The …
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So the latest topic of endless hype within the wireless industry seems to be ad-supported content and services. Ad-supported mobile social networking, ad-supported games, ad-supported muni Wi-Fi-the list goes on …
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In Style is the latest U.S. print publication to go mobile, launching a downloadable application with celebrity photos, fashion trends and shopping information.The application will include community features that allow …
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Think adult content is a safe play for wireless carriers? Try asking Canadian operator Telus Corp.Telus quietly dropped its racy offerings last week-less than two months after raising eyebrows by …
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Mobile content aggregator Buongiorno SpA said it will spend $5.6 million to acquire HotSMS BV, an Amsterdam-based mobile advertising firm.HotSMS works with traditional advertising agencies and claims to have deployed …
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Openwave Systems Inc. announced it acquired WiderWeb Ltd., a mobile Web software developer, for $5 million in cash and a further potential $4 million if the company achieves certain levels …
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Editor’s Note: Welcome to our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …
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The Hyperfactory is expanding its mobile advertising offerings with an ad-buying network designed to generate marketing messages across wireless applications.The New Zealand-based outfit hopes to offer a one-stop shop for …
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Entertainment media giant IMG jumped onto the wireless video field with the acquisition Nunet AG, a Cologne, Germany-based mobile media company.Terms of the deal were not disclosed.Nunet powers 200 streaming …
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The latest player in the wireless advertising arena hopes to provide a one-stop shop for companies looking to deploy marketing campaigns across mobile platforms. And it’s set to lock horns …
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MOBILE AD HYPE: BELIEVE IT OR NOT: Inventory not sold out, but progress trends upward
by jscarboby jscarboLike an Angelina Jolie adoptee, mobile advertising has come under a glaring spotlight in its early days. Sprint Nextel Corp. attracted attention last fall when it became the first tier-one …
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The Weather Channel Mobile continued to expand its offerings, adding traffic information and hourly forecasts to its wireless services.The Weather.com mobile Web site now features traffic data for 24 metro …
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Mobile video is still very much in its infancy, but Third Screen Media claims it is reaching consumers by delivering a click-to-play wireless TV commercial.The Boston-based mobile marketing company this …
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Competition comes to mobile wrestling: TNA takes to mobile ring against WWE in knockdown, dragout for male teens
by jscarboby jscarboLike a tag-team partner vaulting over the ropes to get at an opponent, Total Nonstop Action has joined the mobile battleground.The upstart wrestling franchise last week outlined a comprehensive wireless …
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Mobile marketing startup Millenial Media emerged from stealth mode with $6.3 million in its wallet.Bessemer Venture Partners, Columbia Capital and Acta Wireless participated in the first round of funding for …
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Internet behemoths and pure-play startups are hastily inking deals and positioning themselves for a long, hard slog on the mobile search battlefield. Yahoo Inc. continued its aggressive move into wireless …
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The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren’t thrilled about using the third …
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Google Inc. and China Mobile finally unveiled a pact to deliver mobile search services.China’s largest carrier said its Monternet WAP portal will use Google technology to allow users to search …
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Virgin Mobile USA L.L.C. tapped JumpTap Inc. to power a mobile-specific search engine for users looking for wireless content.The mobile virtual network operator said JumpTap will provide an advertising-supported search …
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LOS ANGELES-Napster’s mobile offering will make its European debut later this month.The digital music service said O2 Ireland will offer Napster’s catalog of 3 million full-length songs, artist images and …
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BEDMINSTER, N.J.-AT&T Inc. expanded services for its BusinessDirect business, launching a mobile portal for its network manager customers.The offering is designed to allow network administrators to monitor corporate networks from …
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NEW YORK-Crisp Wireless said it built a WAP site for MindShare Interaction to promote Unilever’s I Can’t Believe It’s Not Butter brand. The site features Fabio in the I Can’t …