A trio of independent wireless operators have partnered with Interop Technologies to deploy a range of wireless features such as short message service, multimedia messaging, wireless application protocol and over-the-air …
WAP
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Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …
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Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …
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Editor’s Note: Welcome to Yay or Nay, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. Every week we’ll review a new wireless application or …
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Mobile payment startup Obopay Inc. announced a distribution deal that secures space on the deck of Verizon Wireless, the nation’s No. 2 carrier.The Redwood City, Calif.-based payment company unveiled a …
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Microsoft Corp. overhauled its MSN Mobile portal, adding services and simplifying the user interface.The software giant said the new site, mobile.msn.com, incorporates MSN services such as Hotmail, Live Messenger, Windows …
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It’s no secret that a stroll through the offerings on carrier decks is enough to give you carpal tunnel syndrome. A recent study of four U.S. wireless services providers by …
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NEW YORK-Coca-Cola Co. is moving aggressively onto the mobile marketing playground with a kind of mobile MySpace centered on the company’s Sprite brand. The soft-drink titan plans to launch a …
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NEW YORK-There was, of course, no shortage of hype at last week’s Mobile Marketing Forum in New York. But that enthusiasm was tempered by a surprising amount of restraint.EJL Wireless …
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Editor’s Note: Welcome to our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …
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NEW YORK-Coca-Cola Co. is moving aggressively onto the mobile marketing playground with a kind of mobile MySpace centered on the company’s Sprite brand.The soft drink titan plans to launch a …
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Clear Channel Radio selected VeriSign Inc. to launch a suite of mobile radio services for the broadcast giant. Clear Channel in May announced a mobile effort that the company said …
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Google Inc. is jumping onto the crowded m-commerce field with a wireless version of its Checkout service.Google Checkout, which launched a year ago, is a PayPal-type offering that allows users …
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Stalwarts in media are increasingly bullish on driving their audience’s eyes and ears to just about every channel imaginable. But just as these powerhouses are finally finding their online groove, …
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New York City was overflowing with network executives, ad buyers and entertainment elite last week, all looking to grab a piece of the $65 billion pie that is television. The …
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Mobile video service MyCorner is the latest player on the user-generated content field, launching an ad-supported service that allows users to share clips with their mobile phones.The Fremont, Calif.-based startup …
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Brands call up the third screen: Using wireless to market frought with risk, reward
by jscarboby jscarboAs companies seek to extend their brands into the mobile space and take advantage of its one-on-one, personal connections, they face the challenges of a medium that can look like …
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There’s no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of …
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Microsoft Corp. expanded its mobile advertising business with the acquisition of ScreenTonic SA, a Paris-based outfit with carrier partners in Belgium, France and the United Kingdom.Terms of the deal were …
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Analyst Angle: Mobile Search: Emerging Opportunities for Operators and Marketers
by jscarboby jscarboEditor’s Note: Welcome to our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …
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LAS VEGAS-Modeo L.L.C., which recently wrapped up a trial of its broadcast mobile TV service, said the 138 participants in the trial mostly gave positive reviews, according to the company’s …
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AT&T Inc. said its customers can now use their cell phones to control their home digital video recorders through the company’s U-verse TV service.The San Antonio-based firm launched a service …
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LAS VEGAS-Modeo L.L.C., which recently wrapped up a trial of its broadcast mobile TV service, said the 138 participants in the trial mostly gave positive reviews, according to the company’s …
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AT&T Inc. subsidiary YellowPages.com unveiled a text-message search service that delivers local business listings and wireless Web links.Users can send a text message to YP411 with a business name or …
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If checking out the Internet on a PC can be called surfing, browsing the wireless Web is more akin to hunting snipe in a briar patch: it’s arduous, painful, and …