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Home - WAP - Page 4
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  • Interop signs deal with rural operators

    by jscarbo August 15, 2007
    by jscarbo August 15, 2007

    A trio of independent wireless operators have partnered with Interop Technologies to deploy a range of wireless features such as short message service, multimedia messaging, wireless application protocol and over-the-air …

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  • Mobile Search: Emerging Opportunities for Operators and Marketers

    by jscarbo July 10, 2007
    by jscarbo July 10, 2007

    Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

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  • Cockroaches, Lemmings and Pioneers

    by jscarbo July 3, 2007
    by jscarbo July 3, 2007

    Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

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  • REVIEW: Opera’s Mini 4 Beta delivers full Internet, but could do more

    by jscarbo June 26, 2007
    by jscarbo June 26, 2007

    Editor’s Note: Welcome to Yay or Nay, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. Every week we’ll review a new wireless application or …

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  • Obopay rings up distribution deal with Verizon Wireless

    by jscarbo June 20, 2007
    by jscarbo June 20, 2007

    Mobile payment startup Obopay Inc. announced a distribution deal that secures space on the deck of Verizon Wireless, the nation’s No. 2 carrier.The Redwood City, Calif.-based payment company unveiled a …

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  • Microsoft updates MSN Mobile portal

    by jscarbo June 18, 2007
    by jscarbo June 18, 2007

    Microsoft Corp. overhauled its MSN Mobile portal, adding services and simplifying the user interface.The software giant said the new site, mobile.msn.com, incorporates MSN services such as Hotmail, Live Messenger, Windows …

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  • On-device portals: Information guides to the wireless mall

    by jscarbo June 16, 2007
    by jscarbo June 16, 2007

    It’s no secret that a stroll through the offerings on carrier decks is enough to give you carpal tunnel syndrome. A recent study of four U.S. wireless services providers by …

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  • Sprite Yard plunges into mobile marketing

    by jscarbo June 9, 2007
    by jscarbo June 9, 2007

    NEW YORK-Coca-Cola Co. is moving aggressively onto the mobile marketing playground with a kind of mobile MySpace centered on the company’s Sprite brand. The soft-drink titan plans to launch a …

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  • Road to mobile marketing under construction

    by jscarbo June 9, 2007
    by jscarbo June 9, 2007

    NEW YORK-There was, of course, no shortage of hype at last week’s Mobile Marketing Forum in New York. But that enthusiasm was tempered by a surprising amount of restraint.EJL Wireless …

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  • Analyst Angle: Mobile ad networks, building a business in a fragmented market

    by jscarbo June 7, 2007
    by jscarbo June 7, 2007

    Editor’s Note: Welcome to our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …

    Read more
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  • ‘Sprite Yard’ now part of mobile marketing playground

    by jscarbo June 6, 2007
    by jscarbo June 6, 2007

    NEW YORK-Coca-Cola Co. is moving aggressively onto the mobile marketing playground with a kind of mobile MySpace centered on the company’s Sprite brand.The soft drink titan plans to launch a …

    Read more
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  • VeriSign tunes into Clear Channel deal

    by jscarbo June 6, 2007
    by jscarbo June 6, 2007

    Clear Channel Radio selected VeriSign Inc. to launch a suite of mobile radio services for the broadcast giant. Clear Channel in May announced a mobile effort that the company said …

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  • Google’s Checkout hits WAP

    by jscarbo June 4, 2007
    by jscarbo June 4, 2007

    Google Inc. is jumping onto the crowded m-commerce field with a wireless version of its Checkout service.Google Checkout, which launched a year ago, is a PayPal-type offering that allows users …

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  • Executive Interview: John Smelzer

    by jscarbo June 2, 2007
    by jscarbo June 2, 2007

    Stalwarts in media are increasingly bullish on driving their audience’s eyes and ears to just about every channel imaginable. But just as these powerhouses are finally finding their online groove, …

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  • Despite buzz, network execs shy away on upfront news

    by jscarbo May 19, 2007
    by jscarbo May 19, 2007

    New York City was overflowing with network executives, ad buyers and entertainment elite last week, all looking to grab a piece of the $65 billion pie that is television. The …

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  • MyCorner joins user-generated content market

    by jscarbo May 17, 2007
    by jscarbo May 17, 2007

    Mobile video service MyCorner is the latest player on the user-generated content field, launching an ad-supported service that allows users to share clips with their mobile phones.The Fremont, Calif.-based startup …

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  • Brands call up the third screen: Using wireless to market frought with risk, reward

    by jscarbo May 5, 2007
    by jscarbo May 5, 2007

    As companies seek to extend their brands into the mobile space and take advantage of its one-on-one, personal connections, they face the challenges of a medium that can look like …

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  • Mobile ad firms aim to improve end-user experience

    by jscarbo May 5, 2007
    by jscarbo May 5, 2007

    There’s no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of …

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  • Microsoft nabs Paris firm for mobile ads

    by jscarbo May 3, 2007
    by jscarbo May 3, 2007

    Microsoft Corp. expanded its mobile advertising business with the acquisition of ScreenTonic SA, a Paris-based outfit with carrier partners in Belgium, France and the United Kingdom.Terms of the deal were …

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  • Analyst Angle: Mobile Search: Emerging Opportunities for Operators and Marketers

    by jscarbo April 23, 2007
    by jscarbo April 23, 2007

    Editor’s Note: Welcome to our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …

    Read more
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  • Modeo details TV trial findings, talks mediacasting

    by jscarbo April 21, 2007
    by jscarbo April 21, 2007

    LAS VEGAS-Modeo L.L.C., which recently wrapped up a trial of its broadcast mobile TV service, said the 138 participants in the trial mostly gave positive reviews, according to the company’s …

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  • AT&T expands U-verse programming to mobile devices

    by jscarbo April 20, 2007
    by jscarbo April 20, 2007

    AT&T Inc. said its customers can now use their cell phones to control their home digital video recorders through the company’s U-verse TV service.The San Antonio-based firm launched a service …

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  • Modeo NYC usage stats show demand for mobile TV

    by jscarbo April 18, 2007
    by jscarbo April 18, 2007

    LAS VEGAS-Modeo L.L.C., which recently wrapped up a trial of its broadcast mobile TV service, said the 138 participants in the trial mostly gave positive reviews, according to the company’s …

    Read more
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  • AT&T’s YellowPages.com joins crowded text directory playground

    by jscarbo March 30, 2007
    by jscarbo March 30, 2007

    AT&T Inc. subsidiary YellowPages.com unveiled a text-message search service that delivers local business listings and wireless Web links.Users can send a text message to YP411 with a business name or …

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  • Bad wave: Surfing the wireless Web a real bummer

    by jscarbo March 29, 2007
    by jscarbo March 29, 2007

    If checking out the Internet on a PC can be called surfing, browsing the wireless Web is more akin to hunting snipe in a briar patch: it’s arduous, painful, and …

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Since 1982, RCR Wireless News has been providing wireless and mobile industry news, insights, and analysis to mobile and wireless industry professionals, decision makers, policy makers, analysts and investors.

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