Think Google Inc. has the mobile search space all sewn up? Think again.ChaCha – heard of ’em? – claims to have delivered search results to 1 million users since its …
WAP
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SAN FRANCISCO — The world of off-deck content may be moving away from premium SMS and onto the wireless Web.Bango this week said it has seen its WAP transactions in …
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Even as Apple Inc.’s 3G iPhone ventures into the enterprise market, Research In Motion Ltd. is expected to continue its dominance in the business sector with the upcoming release of …
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Carriers are beginning to use carrot-and-stick strategies to bring their third-party content partners to heel. And both the carrot and the stick are made of cash.Sprint Nextel Corp. earlier this …
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AOL L.L.C.’s Platform-A debuted a mobile platform and network specifically for serving ads to Apple Inc.’s iPhone.The new offering, which is available through AOL’s Third Screen Media subsidiary, delivers targeted, …
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Virgin Mobile USA Inc. has tapped buzzd to power an ad-supported, location-based entertainment offering from its home deck.A New York-based startup, buzzd couples location-sensitive city guides with social-networking features allowing …
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Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.There …
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Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.Why …
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Editor’s Note: Welcome to our weekly feature, Yay or Nay. Every week we’ll review a new wireless application or service from the user’s point of view, with the goal of …
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NEW YORK – Here’s something you probably haven’t heard before: this is not the year of mobile advertising. And next year may not be either.Executives at the Mobile Marketing Forum …
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …
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As its BREW developer conference kicks into high gear today, Qualcomm Inc. announced a handful of efforts designed to entice a broader array of players into the mobile content field.–Qualcomm …
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Virgin Mobile USA has tapped AOL’s Platform-A to handle its WAP banner inventory.Platform-A will serve as the “exclusive display advertising and sales partner” for the mobile virtual network operator’s mobile …
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HOLLYWOOD, Calif. – Like many other forms of entertainment, watching mobile TV wastes time – at least to some. For the executives running mobile entertainment companies that routinely talk about …
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Quietly, Professional Bull Riders has begun targeting rodeo fans – yes, rodeo fans – through their phones.The Pueblo, Colo.-based association several weeks ago launched a comprehensive wireless Web site, allowing …
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Can you smell me now?Multimedia messaging could soon become multi-sensory. A German syndicate including a sensory analysis and marketing consultancy and an interactive value-added services specialist have filed for a …
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Digital entertainment firm CinemaNow Inc. is teaming with uVuMobile to allow consumers to use their phones to order full-length films for viewing on other platforms.Movie fans with Web-enabled phones can …
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Does the world really need a wireless Web?It’s a question that has come up repeatedly in the years following the introduction of WAP, the standard used to display Internet content …
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Editor’s Note: Welcome to Yay or Nay, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week we’ll review a new wireless application or service …
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What about the shoe phone?Echoflex Solutions Inc. introduced a self-powered wireless key switch, which the company said can reduce the cost of powering unoccupied hotel rooms. The switch is activated …
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Pepsi-Cola has tapped Hong Kong’s MyClick Media to handle the mobile extension of a cross-platform marketing campaign targeting young consumers in China. The contest encourages users to upload photos as …
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Mobile entertainment community Limbo inked a year-long deal with Virgin Mobile USA Inc. to offer mobile promotions to customers.Limbo, a 2-year-old startup headed by founders of the mobile marketing firm …
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Gambling continues to be a vice mostly pushed to the sidelines. It pops up with a vengeance in places like Las Vegas and on Indian reservations, but there are plenty …
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Considering its 100-year-plus history, Major League Baseball’s mobile efforts are pretty cutting-edge. MLB.com offers a host of ways for fans to follow the sport on their phones, from text alerts …
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Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the mobile …