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Reader Forum: Permission-based mobile marketing a win-win for consumers and brands

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible,...

Study indicate effectiveness of mobile advertising

LONDON – According to a report from the Mobile Marketing Association, smartphone penetration in Europe’s five largest economies (the United Kingdom, Germany, France, Italy and Spain) is growing between 30% and 40% per year. The study found that the Symian platform continues to...

Reality Check: Mobile barcode marketing and advertising campaigns – the need for best practices and industry guidelines

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Mobile barcodes have gone from niche engagement tool to center-stage digital marketing vehicle, breathing life into traditional...

Reality Check: Fee vs. free – navigating mobile 2D barcodes

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Mobile 2D barcodes are rapidly becoming a mainstay of major brand marketing campaigns worldwide. But, if you’re...

Video: Weekly news wrap from MMA Forum

NEW YORK — Live from the Mobile Marketing Forum, RCR Wireless News presents a wrap of the week's news and highlights some key trends coming out of the event. Please check out the video for a full recap of the event and the week's...

MMA Forum: Weighing in on the importance of mobile analytics

NEW YORK — Mobile devices are projected to drive more online traffic than desktops and laptops within the next 18 months, according to current projections.With that in mind, several industry executives here at the Mobile Marketing Forum weighed in on the growing importance of...

Movers & Shakers: T-Mobile's director moves; MMA announces Turkcell exec as Global Chair; and more

The MMA (Mobile Marketing Association) announced that it has elected a new Global Board Executive Committee with Melis Ertem of Turkcell as its new Global Chair. Ertem who has lead the mobile marketing business within Turkcell to become a $USD 100 million dollar business...

Bits & Bytes: Funambol makes cloud announcement; InMobi joins MMA; and more

Funambol, the mobile cloud company, announced the introduction of two new price plans for the myFUNAMBOL mobile cloud service, which allow users to upgrade from the basic service. myFUNAMBOL makes it easy to wirelessly sync mobile phones and connected devices with the cloud,...

Partnerships: Tribune joins MMA; Movistar chooses Xius; and more

The Mobile Marketing Association and Tribune Co., a media company operating businesses in broadcasting, publishing, and digital media, announced that Tribune has joined the MMA as a premium member. MMA's premium membership is the highest-tier membership for companies wishing to establish an advanced global...

@ Mobile Marketing Forum: Jeffrey Hayzlett’s 118 pitch

BEVERLY HILLS, Calif. — Jeffrey Hayzlett had a commanding presence here on stage at the Mobile Marketing Forum, living up to his so-called “CMO celebrity” status with a mix of humor and forcefulness.Looking back on his time as the chief marketing officer at Eastman...

MMA lines up Jamie Foxx for Mobile Marketing Forum keynote

With exactly two weeks to go until the Mobile Marketing Forum kicks off in Beverly Hills, Calif., Jamie Foxx has been lined up as the keynote speaker.Foxx will talk about strategies and business opportunities for mobile entertainment, the Mobile Marketing Association said in its...

MMA repositions to educate brands and agencies

The Mobile Marketing Association said it is repositioning itself as the market sector begins to mature, with a heavier focus on brands and agencies. Specifically, the trade group said it will focus on five new building blocks after extensive meetings with members to become...

Reality Check: Mobile marketing’s rules of engagement

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Mobile marketing is a fantastic tool for value exchange and consumer engagement; however, if there’s one...

FTC revises online behavioral advertising guidelines, targets mobile and emerging platforms: Critics say new rules do not go far enough

The Federal Trade Commission today issued revised guidelines for how wireless and other communications companies should police themselves to protect consumers' privacy in behavioral advertising. But a top watchdog group said the report reflects the hands-off regulatory philosophy of the past administration and criticized...

Video: Wehrs takes helm at Mobile Marketing Association

Mike Wehrs took over the reins at the Mobile Marketing Association a few weeks ago and was immediately greeted with two fresh controversies. // By use of this code snippet, I agree to the Brightcove Publisher T and...

AT&T’s ‘America Idol’ blunder a setback to mobile marketing industry: Boneheaded promotion infuriates some subscribers

Consumer-advocacy groups last week took on a host of players in the mobile marketing space, demanding the Federal Trade Commission look into the still-nascent space. Then, as if on cue, AT&T Mobility threw gasoline on the fire.In case you missed it, the nation's No....

MMA, privacy groups ratchet up rhetoric over mobile marketing practices: Argument at FTC could affect market for mobile phone advertising

Privacy groups have stepped up their efforts in calling for federal regulation to rein in mobile marketing practices the organizations deem "unfair" and "deceptive" to handset users.The Center for Digital Democracy and the U.S. Public Interest Research Group filed a complaint today calling...

Wehrs to lead Mobile Marketing Association: Former Nuance exec to replace outgoing Marriott

The Mobile Marketing Association has tapped former Nuance Communicatons Inc. executive Mike Wehrs to replace outgoing President Laura Marriott.Wehrs most recently served as VP of industry affairs and evangelism for Nuance, a developer of speech-recognition technology that has moved aggressively into mobile in recent...

Brands, agencies attend annual MMF event: Mobile is glue connecting media screens

SAN DEIGO - Adding mobility to marketing campaigns is becoming a no-brainer. Case studies from brands that use a mobile component as part of their overall marketing campaigns show that mobility enhances the overall campaign and brings value to the other media channels. In...

VIDEO: Economic uncertainty could weigh down mobile ad experimentation : MMA updates marketing guidelines, prepares for annual event

Wondering whether the ripples from the Wall Street implosion will rock the wireless world? They already are, according to Laura Marriott., outgoing president of the Mobile Marketing Association.; MMA; mms; Mobile Markeing Assocition; Mobile Marketing Forum; Wondering...

VZW’s proposed text-fee increase still being digested

FOR NOW, AT LEAST, Verizon Wireless has stepped away from plans to tack on a drastic 3-cent fee to each vendor-generated message on its network. But there's little doubt that some significant changes are in store for nearly every player on the business-to-consumer text...

Consumers, carriers spar on short-code rules: Critics claim ‘content-based discrimination’

PUBLIC-INTEREST GROUPS ACCUSED WIRELESS CARRIERS of conjuring up misleading excuses to avoid federal regulation of short-code text messaging, pointing to content restrictions in industry documents that they say underscore the need for anti-discriminatory safeguards."Wireless carriers admit that they engage in content-based discrimination," Public Knowledge,...

EU cracks down on rogue mobile content sites

The crackdown on mobile in Europe continued this week as the European Union said it will continue to investigate hundreds of content storefronts for breaching consumer rules.The organization said an investigation into more than 500 mobile content Web sites found that 80% of the...

Latin America: The next big thing or already here?!

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Mobile penetration in Latin America was around 66% in early 2008, well above the world average of...