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BROWSING:
Mobile Marketing Association
Network Infrastructure
Reader Forum: Permission-based mobile marketing a win-win for consumers and brands
Dan Meyer
-
November 28, 2011
Carriers
Study indicate effectiveness of mobile advertising
Dan Meyer
-
October 6, 2011
Reality Check
Reality Check: Mobile barcode marketing and advertising campaigns – the need for best practices and industry guidelines
RCR Wireless News
-
July 12, 2011
Reality Check
Reality Check: Fee vs. free – navigating mobile 2D barcodes
RCR Wireless News
-
July 5, 2011
Wireless
Video: Weekly news wrap from MMA Forum
RCR Wireless News
-
June 20, 2011
Wireless
MMA Forum: Weighing in on the importance of mobile analytics
RCR Wireless News
-
June 17, 2011
Wireless
Movers & Shakers: T-Mobile's director moves; MMA announces Turkcell exec as Global Chair; and more
Sandra Cuya
-
May 16, 2011
Wireless
Bits & Bytes: Funambol makes cloud announcement; InMobi joins MMA; and more
Sandra Cuya
-
March 18, 2011
Wireless
Partnerships: Tribune joins MMA; Movistar chooses Xius; and more
Sandra Cuya
-
February 10, 2011
Wireless
@ Mobile Marketing Forum: Jeffrey Hayzlett’s 118 pitch
Matt Kapko
-
November 18, 2010
Wireless
MMA lines up Jamie Foxx for Mobile Marketing Forum keynote
Matt Kapko
-
November 3, 2010
Wireless
MMA repositions to educate brands and agencies
Tracy Ford
-
September 3, 2010
Carriers
Reality Check: Mobile marketing’s rules of engagement
jscarbo
-
August 31, 2010
Wireless
FTC revises online behavioral advertising guidelines, targets mobile and emerging platforms: Critics say new rules do not go far enough
RCR Wireless News
-
February 12, 2009
Wireless
Video: Wehrs takes helm at Mobile Marketing Association
RCR Wireless News
-
January 27, 2009
Wireless
AT&T’s ‘America Idol’ blunder a setback to mobile marketing industry: Boneheaded promotion infuriates some subscribers
RCR Wireless News
-
January 20, 2009
Wireless
MMA, privacy groups ratchet up rhetoric over mobile marketing practices: Argument at FTC could affect market for mobile phone advertising
RCR Wireless News
-
January 13, 2009
Wireless
Wehrs to lead Mobile Marketing Association: Former Nuance exec to replace outgoing Marriott
RCR Wireless News
-
January 12, 2009
Wireless
Brands, agencies attend annual MMF event: Mobile is glue connecting media screens
RCR Wireless News
-
November 20, 2008
Wireless
VIDEO: Economic uncertainty could weigh down mobile ad experimentation : MMA updates marketing guidelines, prepares for annual event
RCR Wireless News
-
November 3, 2008
Wireless
VZW’s proposed text-fee increase still being digested
RCR Wireless News
-
October 20, 2008
Wireless
Consumers, carriers spar on short-code rules: Critics claim ‘content-based discrimination’
RCR Wireless News
-
October 13, 2008
Mobile and Wireless Industry Reports
EU cracks down on rogue mobile content sites
RCR Wireless News
-
July 17, 2008
Mobile and Wireless Industry Reports
Latin America: The next big thing or already here?!
RCR Wireless News
-
July 8, 2008
Mobile and Wireless Industry Reports
Age-appropriate services: What does the future hold?
RCR Wireless News
-
June 24, 2008
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