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Wehrs to lead Mobile Marketing Association: Former Nuance exec to replace outgoing Marriott

The Mobile Marketing Association has tapped former Nuance Communicatons Inc. executive Mike Wehrs to replace outgoing President Laura Marriott.
Wehrs most recently served as VP of industry affairs and evangelism for Nuance, a developer of speech-recognition technology that has moved aggressively into mobile in recent years. His resume also includes a stint as VP of product management and global marketing for Tegic Communications, , a predictive-text company Nuance acquired from AOL in 2007. Prior to that he worked in the mobile effort of Microsoft Corp.
“The MMA has grown tremendously in recent years in terms of membership and our geographic footprint, so we needed a person with world-class leadership skills combined with relevant experience and business acumen to continue to drive our success,” said Russell Buckley, MMA global chairman and AdMob’s VP of global alliances. “Mike is a proven leader with extensive international and executive experience and an established track record within the global mobile industry.”
Marriott announced intentions to leave the MMA last summer after three years as president. Marriott was also a frequent contributor to RCR Wireless.
She recently joined the board of directors at NeoMedia, a mobile marketing company specializing in barcode technology.


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