mobile advertising

LAS VEGAS — Bill Gates may not be slowing down on the professional and charitable projects that he holds near and dear, but it’s clear he’s having fun in his …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the mobile …

Microsoft Corp. has jumped into the mobile advertising fray. MSN Mobile customers in the United States will begin seeing banner and text advertisements as soon as today.Microsoft said the ads …

One feather, two caps. Verizon Wireless’ CEO Lowell McAdam told BusinessWeek, in a story published today, that the carrier would join Google Inc.’s open-source effort known as Android.The move gives …

Editor’s Note: Welcome to a special edition of our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics …

Nokia Corp. is taking steps to become a more competitive player in mobile advertising, with an announcement last week that it would partner with Handmark for an end-to-end mobile solution …

LOS ANGELES-The mobile phone ain’t what it used to be, even a few short months ago. With hopes of a big boom dashed and a lot of the euphoria evaporated, …

After a trial involving 5,000 users, regional wireless carrier Revol has decided to go forward with a full launch of a mobile advertising service that the company said has achieved …

Yet another set of mobile advertising guidelines will be released this week as the dotMobi Advisory Group (MAG) unveils a 44-page document for companies looking to target wireless users.The group, …

Google Inc. drew considerable media attention last week with an idea and 33 influential friends.Missing was its long-rumored gPhone, whose actual fate remains a closely guarded secret. Instead, Google announced …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available. –4INFO: Peacock Equity, a …

Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News runs through the major events of the past week, outlining what happened and speculating on what to …

For a show that bills itself as a bleeding-edge event with a multiple personality disorder (One Show. Two Personalities.) last week’s CTIA Wireless I.T. & Entertainment conference in San Francisco …

With more than 15% of wireless carriers’ revenue coming from data services, operators are eyeing the next leap in usage. Executives from the big-five carriers were all on hand yesterday …

Carriers definitely should have a place at the mobile advertising table. But maybe not too much of a place.Mobile network operators and their content partners increasingly are looking to advertising …

It’s no secret that advertising dollars are finally coming to mobile. But for now, at least, it’s the high-profile publishers that are bringing in the cash.How big mobile advertising will …

Mobile users are increasingly turning to Google Inc., but on-the-go searches remain dwarfed by PC queries, the Internet giant said in an earnings call yesterday.Google, which saw its quarterly net …

Mobile advertising recently got a boost from two announcements: the launch of advertising-subsidized mobile access to MySpace.com, and the advent of a U.K. mobile virtual network operator offering free wireless …

Former ringtone purveyor Zingy is shuttering its mobile personalization business and will reorganize under the resuscitated Vindigo brand.Zingy, a longtime player in the mobile content space, merged two years ago …

DENVER-Companies looking to draw traffic to their mobile Web sites should follow two simple rules: Be careful, and be patient.That was the advice from speakers at last week’s Search Marketing …

Looks like Apple is warning (read: threatening) its iPhone users with a statement about the horrors of unlocking the device. Key, terror-inducing phrases like “irreparable damage,” “permanently inoperable” and “voided …

Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News runs through the major events of the past week, outlining what happened and speculating on what to …

Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …

Wireless users will soon have yet another way to access the popular MySpace.com social networking site: an ad-supported mobile Web site from Fox Interactive Media.The announcement coincides with the launch …

Like Al Pacino in “Scent of a Woman,” the mobile advertising space is just gettin’ warmed up. And so is the sniping.Nokia Corp. cranked up the already-deafening buzz last week, …