BROWSING: mobile advertising

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--Airbiquity: Acorn Ventures, Kirnaf Ltd., Shell Internet Ventures and Ignition Partners invested $25 million into Seattle-based Airbiquity Inc. The...

Gartner Inc. research indicates there are a number of reasons why carriers will continue to spend on network infrastructure in the next five to 10 years.Wireless data boomCarriers in North America have strong growth prospects but future long-term growth is going to be driven...

Podcasts and video ads have dropped off in the mobile advertising space, according to a new survey of more than 2,000 brand marketers and agencies.The "Wave Eight" survey, conducted by market research firm Advertiser Perceptions, asked marketers representing consumer package goods, automotives, retail and...

Market research firms seem to be falling over themselves in an effort to cram the most zeroes into their projections for mobile advertising revenues. But for traditional advertisers - you know, the ones with really big budgets - 2008 will be much more about...

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

LAS VEGAS -- Bill Gates may not be slowing down on the professional and charitable projects that he holds near and dear, but it's clear he's having fun in his final months as chairman of Microsoft Corp. Gates took plenty of light-hearted jabs at...

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...

Microsoft Corp. has jumped into the mobile advertising fray. MSN Mobile customers in the United States will begin seeing banner and text advertisements as soon as today.Microsoft said the ads will all conform to the Mobile Marketing Association's mobile advertising guidelines. Paramount Pictures and...

One feather, two caps. Verizon Wireless' CEO Lowell McAdam told BusinessWeek, in a story published today, that the carrier would join Google Inc.'s open-source effort known as Android.The move gives Verizon Wireless an additional PR boost in its well-publicized pursuit of all things "open,"...

Editor's Note: Welcome to a special edition of our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's...

Nokia Corp. is taking steps to become a more competitive player in mobile advertising, with an announcement last week that it would partner with Handmark for an end-to-end mobile solution for the latter's Pocket Express application.Google Inc.'s announcement of an Open Handset Alliance on...

LOS ANGELES-The mobile phone ain't what it used to be, even a few short months ago.With hopes of a big boom dashed and a lot of the euphoria evaporated, marketers and media companies talked about rethinking mobile advertising at the Mobile Marketing Association's annual...

After a trial involving 5,000 users, regional wireless carrier Revol has decided to go forward with a full launch of a mobile advertising service that the company said has achieved engagement rates of close to 50%. The company will begin marketing the service, Revol...

Yet another set of mobile advertising guidelines will be released this week as the dotMobi Advisory Group (MAG) unveils a 44-page document for companies looking to target wireless users.The group, a nonprofit offshoot of mTLD Top Level Domain Ltd., hopes to foster growth of...

Google Inc. drew considerable media attention last week with an idea and 33 influential friends.Missing was its long-rumored gPhone, whose actual fate remains a closely guarded secret. Instead, Google announced a consortium of 34 companies-the Open Handset Alliance (OHA)-and a common goal of producing...

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--4INFO: Peacock Equity, a joint venture of GE Commercial Finance's Media, Communications & Entertainment business and NBC Universal, invested...

Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News runs through the major events of the past week, outlining what happened and speculating on what to look for in the coming weeks, months and years. Check below for news about...

For a show that bills itself as a bleeding-edge event with a multiple personality disorder (One Show. Two Personalities.) last week's CTIA Wireless I.T. & Entertainment conference in San Francisco was exceedingly tame.A disappointingly placid Steve Ballmer of Microsoft took center stage for the...

With more than 15% of wireless carriers' revenue coming from data services, operators are eyeing the next leap in usage. Executives from the big-five carriers were all on hand yesterday for a panel discussion on the state of mobile content, spelling out their strengths,...

Carriers definitely should have a place at the mobile advertising table. But maybe not too much of a place.Mobile network operators and their content partners increasingly are looking to advertising dollars to help support flagging mobile data services. While $15-per-month mobile video services and...

It's no secret that advertising dollars are finally coming to mobile. But for now, at least, it's the high-profile publishers that are bringing in the cash.How big mobile advertising will be depends on whom you ask. The Kelsey Group predicts the U.S. market will...

Mobile users are increasingly turning to Google Inc., but on-the-go searches remain dwarfed by PC queries, the Internet giant said in an earnings call yesterday.Google, which saw its quarterly net income soar 46% from the same period last year, saw increased traffic during...

Mobile advertising recently got a boost from two announcements: the launch of advertising-subsidized mobile access to MySpace.com, and the advent of a U.K. mobile virtual network operator offering free wireless calls in exchange for viewing ads.Both developments offer new avenues for brands seeking to...

Former ringtone purveyor Zingy is shuttering its mobile personalization business and will reorganize under the resuscitated Vindigo brand.Zingy, a longtime player in the mobile content space, merged two years ago with Vindigo, which offers consumer applications such as MapQuest Mobile and Vindigo City Guide....