Content & Mobile Marketing

LONDON-U.K. mobile operator MmO2 has partnered with mobile marketing firm Enpocket to launch a series of advertising trials using multimedia messaging service. Enpocket’s MMS Insight service is a research program …

HOLLYWOOD, Fla.-Are you dying to know which Miss Florida USA 2004 contestant will win the bathing suit competition? Well, fear no more. Thanks to a deal between Tel-Air Interests Inc. …

SAN DIEGO-Qualcomm Inc. said Korean mobile operator KTF will become a BREW Global Publisher for applications developed for Qualcomm’s BREW mobile Internet platform. The agreement authorizes KTF, which was the …

T-Mobile USA Inc. has remotely erased four games on all of its Sidekick color-screen devices sold-a move that highlights the Sidekick’s unique technology but also the potential pitfalls of such …

As next-generation speeds make their way into the wireless world, operators face the challenge that the resulting deluge of traffic on their networks may be too much to monitor, setting …

CAMBRIDGE, United Kingdom-A pornographic newspaper in the United Kingdom said it has managed to develop a business around wireless porn by sending adult content to mobile-phone owners-bypassing the standard carrier …

Telemarketing calls and junk mail have evolved. Now that consumers are used to dodging junk e-mail and Internet pop-up ads on their desktops and wireless messaging and mobile marketing are …

Major carriers, network solution providers and handset manufacturers in North America and Europe have come together to discuss how to form a common standard to update software in wireless devices …

Executives from the nation’s largest wireless carriers met last week in an effort to hammer out the details of a universal short code system, according to industry sources. Future meetings …

A pornographic newspaper in the United Kingdom said it has managed to develop a business around wireless porn by sending adult content to mobile-phone owners-bypassing the standard carrier sales channel. …

DENVER-Verizon Wireless launched its cdma2000 1x-based Express Network service in Colorado, providing customers with access to the wireless data network at average speeds between 40 and 60 kilobits per second …

Sun Microsystems Inc. acquired wireless Java downloading company Pixo Inc. for an undisclosed sum, a move the company said will give it yet another spot on the value chain. “We’re …

Catfish are jumpin’! Seems that Korn Ferry-a high falutin’ company that puts folks in high-paying jobs in big cities-has Rep. Chip Pickering (R-Miss.) on the line for the top spot …

Streaming video company RealNetworks Inc. today announced a major deal with European powerhouse Vodafone Group plc, a move that many in the industry say puts RealNetworks at the head of …

The quest for wireless open standards will advance to the home networking arena as 17 major companies, both wired and wireless, have formed an alliance to simplify sharing of digital …

REDMOND, Wash.-The summer movie season continues to tie into wireless, with AT&T Wireless Services Inc. scoring an exclusive deal with Paramount Pictures for its upcoming “Lara Croft Tomb Raider: The …

In an industry drowning in acronyms and meaningless catch phrases, few labels are as hard to pin down as the European-derived mobile virtual network operator. Separately the words are familiar …

CAMBRIDGE, United Kingdom-Mobile operators and mobile virtual network operators could lose up to 16 percent of revenue if they adopt the wrong pricing policy for messaging, content and entertainment (MCE) …

LONDON-Hutchison 3G has inked a deal with sports content distributor Extreme International under which some of Extreme’s sports video clips will be delivered to third-generation mobile handsets. Under the terms …

The quest for wireless open standards will advance to the home networking arena as 17 major companies, both wired and wireless, have formed an alliance to simplify sharing of digital …

The summer movie season continues to tie into wireless, with AT&T Wireless Services Inc. scoring an exclusive deal with Paramount Pictures for its upcoming “Lara Croft Tomb Raider: The Cradle …

REDWOOD SHORES, Calif.-The wireless messaging and e-mail market continues its race toward consolidation with news of two new funding and acquisition deals, including a massive $50 million investment in wireless …

LONDON-Vodafone Group plc announced several management changes yesterday in a move that seems to focus on third-generation marketing as the operator readies launches in several countries. Thomas Geitner, currently chief …

MIAMI BEACH, Fla.—Several more billing companies announced news as Billing World 2003 kicked off June 24 in Miami Beach, Fla. Portal Software Inc. said Microsoft Corp. will integrate Portal’s billing …

Content provider Handango expanded its library of wireless applications to include more than 10,000 ring tones and graphics, a move that places the company squarely in the wireless industry and …