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Home - Content & Mobile Marketing - Page 10
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Content & Mobile Marketing

  • DeNa acquires Ngmoco for up to $400 million : Largest iPhone-related acquisition so far

    by Matt Kapko October 12, 2010
    by Matt Kapko October 12, 2010

    Any developer or entrepreneur who has hesitated to go all in on Apple Inc.’s (AAPL) iOS has 400 million reasons to think otherwise today. San Francisco-based Ngmoco, one of the …

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  • Qualcomm cuts its losses on FLO TV : Shut down already underway

    by Matt Kapko October 4, 2010
    by Matt Kapko October 4, 2010

    Qualcomm Inc. (QCOM) is in the process of shutting down its mobile broadcast FLO TV service. After hesitantly entering the direct-to-consumer side of the space just a couple years ago, …

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  • NFL wants games on tablets and Verizon is listening

    by Matt Kapko October 1, 2010
    by Matt Kapko October 1, 2010

    Verizon Wireless (VZ) is talking to the National Football League about extending its exclusive mobile partnership to include programming via tablets, according to The Wall Street Journal.It’s pretty safe to …

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  • Google goes hyperlocal with mobile ads

    by Matt Kapko September 30, 2010
    by Matt Kapko September 30, 2010

    Google Inc. (GOOG) is rolling out a new hyperlocal advertising feature for mobile ads, according to a Google Mobile Ads blog post.By leveraging a user’s GPS coordinates, the new feature …

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  • Bubble Motion expands voice blogging footprint to Japan

    by Matt Kapko September 29, 2010
    by Matt Kapko September 29, 2010

    Bubble Motion has inked a new carrier deal in Japan for its BubbleBlog voice-blogging platform with KDDI Corp. (KDDIF). The service, which is particularly attractive in markets where voicemail isn’t …

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  • RIM reveals ad service, social layer for BBM

    by Matt Kapko September 28, 2010
    by Matt Kapko September 28, 2010

    A new advertising service for BlackBerry apps has been released by Research In Motion Ltd. (RIMM). Honing in on the apparent simplicity of implementation, RIM said developers, advertisers, agencies and …

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  • Mobile data surges 68% in first half of 2010

    by Matt Kapko September 27, 2010
    by Matt Kapko September 27, 2010

    Whether or not carriers will admit it, one thing’s for sure in the overall scheme of things: mobile data is being used at a faster clip than they can increase …

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  • Apple's meteoric rise in mobile advertising

    by Matt Kapko September 27, 2010
    by Matt Kapko September 27, 2010

    Apple Inc. (AAPL) is losing momentum to Google Inc. (GOOG) on the operating system front, but for the time being it appears to be more than making up for it …

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  • Is T-Mobile USA blocking texts over process or medical marijuana?

    by Matt Kapko September 24, 2010
    by Matt Kapko September 24, 2010

    T-Mobile USA Inc.’s customers might want to mind their P’s and Q’s next time they get the urge to send a missive in the form of a text message or …

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  • Microsoft launches SDK for mobile ad network

    by Matt Kapko September 17, 2010
    by Matt Kapko September 17, 2010

    Microsoft Corp. (MSFT) is releasing a software development kit (SDK) for mobile advertising on its forthcoming operating system, Windows Phone 7, and the Microsoft Advertising Exchange for Mobile.Hailing it as …

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  • Spotlight on: Swype

    by Matt Kapko September 17, 2010
    by Matt Kapko September 17, 2010

    SEATTLE — Less than a block from the waterfront and ferry terminal, Swype Inc. is still settling into its new digs near this city’s historic Pioneer Square. Having moved in …

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  • Sprint wants innovative 4G apps from developers

    by Matt Kapko September 16, 2010
    by Matt Kapko September 16, 2010

    Sprint Nextel Corp. has partnered with WIRED, Reddit and Ars Technica to launch an app developer contest called the Sprint 4G App Challenge.The No. 3 U.S. carrier in terms of …

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  • Apple to fire up wireless printing in iOS 4.2

    by Matt Kapko September 16, 2010
    by Matt Kapko September 16, 2010

    Apple Inc. is launching its AirPrint wireless printing program for devices running on iOS in the next software update in November. The company has released a beta version of the …

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  • Greystripe looks ahead to the mobile web

    by Matt Kapko September 15, 2010
    by Matt Kapko September 15, 2010

    Greystripe, one of the few remaining independent mobile advertising networks, has expanded its stable of in-app ad formats to now support cross-platform mobile web sites and native iOS, Android and …

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  • OMVC details results of Mobile DTV consumer trial

    by Matt Kapko September 14, 2010
    by Matt Kapko September 14, 2010

    After a three-month consumer trial in Washington, D.C., the Open Mobile Video Coalition is detailing results and viewing habits from its Mobile DTV Consumer Showcase.With as many as 350 consumers …

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  • @ Mobile Future Forward: The ‘second wave' of mobile advertising

    by Matt Kapko September 9, 2010
    by Matt Kapko September 9, 2010

    SEATTLE — While demand for mobile ads is growing, supply is exploding, Millenial Media CEO Paul Palmieri said here at Mobile Future Forward on Wednesday.In many ways, it’s both a …

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  • @ Mobile Future Forward: Mobile social media ‘still in the dark ages': Almost one-third of Facebook users access the site via mobile

    by Matt Kapko September 9, 2010
    by Matt Kapko September 9, 2010

    SEATTLE — If you ask the head of mobile at Facebook Inc., he’ll tell you we still have a long way to go before social media really spreads its wings …

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  • MMA repositions to educate brands and agencies

    by Tracy Ford September 3, 2010
    by Tracy Ford September 3, 2010

    The Mobile Marketing Association said it is repositioning itself as the market sector begins to mature, with a heavier focus on brands and agencies. Specifically, the trade group said it …

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  • ChaCha lands tie-in with NBC

    by Matt Kapko September 1, 2010
    by Matt Kapko September 1, 2010

    ChaCha Search Inc. scored a major studio win today under a new deal with NBC Universal Digital Studio. The company, which takes a unique approach to mobile search, has landed …

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  • Mobile content revenues poised to jump threefold by 2014

    by Matt Kapko August 31, 2010
    by Matt Kapko August 31, 2010

    Mobile content revenues are expected to more than triple from 2009 to 2014, according to a new report from eMarketer called “Mobile Content: Games, Music and Video Take to the …

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  • Reality Check: Mobile marketing’s rules of engagement

    by jscarbo August 31, 2010
    by jscarbo August 31, 2010

    Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Mobile marketing …

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  • Glu Mobile closes $13.5 million in private financing deal

    by Matt Kapko August 30, 2010
    by Matt Kapko August 30, 2010

    Glu Mobile Inc. (GLUU) has closed a $13.5 million round of private-equity investment. The publicly traded company secured financing from new and existing stockholders including Greenway Capital, Cannell Capital, Cypress …

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  • Seven mobile content companies settle class actions

    by Matt Kapko August 30, 2010
    by Matt Kapko August 30, 2010

    Without admitting wrongdoing, seven mobile-content companies have settled a series of class-action lawsuits in a circuit court in Chicago.Flycell Inc., Glomobi, Mobilefunster Inc., Thumbplay Inc., WebAMG Holdings, Glispa L.L.C. and …

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  • Mobile drives online freelance employment, Elance finds

    by Tracy Ford August 30, 2010
    by Tracy Ford August 30, 2010

    Demand for specific mobile technology skills has been steadily climbing as businesses look for developers who can write for the iPhone, Android and BlackBerry applications, according to job information released …

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  • Netflix arrives late, but feature packed, on the iPhone

    by Matt Kapko August 26, 2010
    by Matt Kapko August 26, 2010

    Netflix Inc.(NFLX) has finally released an app for the iPhone and iPod Touch that allows subscribers to stream TV episodes and movies on their device.After sitting on the sidelines rather …

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