Greystripe looks ahead to the mobile web

Greystripe, one of the few remaining independent mobile advertising networks, has expanded its stable of in-app ad formats to now support cross-platform mobile web sites and native iOS, Android and Java applications.
The San Francisco-based company is expecting more publishers to eventually focus somewhat less on native apps and ramp up their development of mobile optimized web sites. Advertisers can now reach target audiences on Apple Inc.’s iOS, Google Inc.’s Android and Research In Motion Ltd.’s BlackBerry platforms through Greystripe’s RevMax for Mobile Web. The company’s proprietary Lightning Technology enables advertisers to create ads with Flash tools and then distribute it as HTML5 to the devices running on the various operating systems on the mobile web or within an app.
Dove and Sprint Nextel Corp. are among the initial brands that are already on board to take advantage of the new ad format.
At launch, Greystripe will only support static ads on BlackBerry devices, but it plans to expand that offering to include rich media on all major smartphone platforms soon.
“There is a huge opportunity in the mobile web, which has previously been relegated to static, undifferentiated banners. We can now bring enhanced economics to the mobile web though premium ads paired with premium content,” Greystripe CEO Michael Chang said. ”This is going to revolutionize mobile web monetization because our Immersion ads are so much richer than anything else out there”
The company says a few of its publishers have consistently earned more than $100,000 per month by leveraging Greystripe’s “Immersion Ads and iAd-like Expandables.”