YOU ARE AT:CarriersBubble Motion expands voice blogging footprint to Japan

Bubble Motion expands voice blogging footprint to Japan

Bubble Motion has inked a new carrier deal in Japan for its BubbleBlog voice-blogging platform with KDDI Corp. (KDDIF). The service, which is particularly attractive in markets where voicemail isn’t fully developed, is in the midst of an aggressive rollout in Indonesia, Philippines, India and Japan.
CMO Brad Porteus, which describes the services as a “voice-based Twitter” or voicemail via SMS, said the company has primarily been focusing on markets where mobile is often the first and primary form of communication. The service, which works on any phone system via interactive voice response, has already reached more than 2 million users in India.
The company is pursuing two business models: carriers can charge a subscription fee to customers who want to follow “premium bloggers” such as movie stars and recording artists, or customers can use a more communal version of the services, which only requires them to pay for the airtime they use while retrieving the audio clips.
Bubble Motion now has more than 100 premium bloggers, Porteus said, and “we’re able to then share some of that content revenue with the bloggers themselves.”

ABOUT AUTHOR

Matt Kapko
Matt Kapko
Former Feature writer for RCR Wireless NewsCurrently writing for CIOhttp://www.CIO.com/ Matt Kapko specializes in the convergence of social media, mobility, digital marketing and technology. As a senior writer at CIO.com, Matt covers social media and enterprise collaboration. Matt is a former editor and reporter for ClickZ, RCR Wireless News, paidContent and mocoNews, iMedia Connection, Bay City News Service, the Half Moon Bay Review, and several other Web and print publications. Matt lives in a nearly century-old craftsman in Long Beach, Calif. He enjoys traveling and hitting the road with his wife, going to shows, rooting for the 49ers, gardening and reading.

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