Medio acquires Suhari for off-deck mobile advertising

Medio Systems Inc. announced it acquired rival mobile ad firm Suhari L.L.C. Terms of the deal were not disclosed.
“Medio has a track record of successfully partnering with mobile operators to deliver the most intuitive mobile search experience to consumers while increasing revenues for operators,” said Medio’s Chief Advertising Officer Omar Tawakol. “Medio’s acquisition of Suhari extends the same level of commitment to the world of off-deck publishers. Suhari’s deep expertise and technological intelligence in the off-deck advertising world, married with Medio’s existing search technologies, will result in a strong, competitive search solution that enables off-deck publishers to offer content discoverability to its audience while generating ad revenues from the mobile ecosystem.”
Medio works with carriers including Verizon Wireless and T-Mobile USA Inc.
The move is just the latest in the white-hot mobile advertising space, which is gathering momentum as carriers and others look to make money from mobile content.