BOULDER, Colo.-The Mobile Marketing Association continues to gain steam, adding high-profile members including Playboy Enterprises, NBC Networks and The Walt Disney Co.
The MMA, which looks to fuel the growth of mobile marketing by establishing industry standards and guidelines, unveiled more than two dozen new member companies that have joined since August. While network operators, software developers and wireless pure-play startups are still well represented in the membership ranks, the group is increasingly attracting the attention of more mainstream brands, according to Executive Director Laura Marriott.
“I think the interesting thing about the membership is that the focus has shifted,” Marriott said. “It used to be technology companies, now it’s the big brands and agencies.”
MMA membership heavy with big brands
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The IEA report predicts that AI processing in the U.S. will need more electricity than all heavy industries combined, such as steel, cement and chemicals
Energy demand for AI data centers in the U.S. is expected to grow about 50 gigawatt each year for the coming years, according to Aman Khan, CEO of International Business Consultants