metrics

The mobile analytics space continued to heat up last week as AdMob released a free tool allowing advertisers and publishers to track traffic and measure the effectiveness of ad campaigns.The San Mateo, Calif.-based startup said the offering delivers site-performance metrics …

Total annual spending for advertisements on mobile devices will exceed $1 billion this year and could increase to about $7.6 billion by 2013, according to a report from Juniper Research. The firm said mobile streamed and broadcast TV services will …

A new report from MultiMedia Intelligence predicts the market for premium mobile content platforms grew nearly 20% last year, reaching a $3.4 billion share of the $18.5 billion in revenue generated by the mobile premium content market.However, that growth falls …

AdMob joined the mobile analytics field, unveiling a free tool that allows advertisers and publishers to track traffic and measure the effectiveness of wireless ad campaigns.The San Mateo, Calif.-based startup said the offering delivers site-performance metrics such as unique visitors, …

The mobile service provider category has become the fastest-growing category in terms of brand value growth – increasing by 35% from last year – in the 2008 BrandZ Top 100 Most Powerful Brands ranking conducted by Millward Brown. The growth …

Pesky Wall Street.No matter how well you perform, the stock market – understandably, because it reflects investors’ view of future prospects – is all about “what’s next”?Qualcomm Inc., riding a wave of global demand for W-CDMA-enabled handsets – and strong …

Increasing customer interest and availability of W-CDMA and GSM handsets are pushing mobile location-based services from the realm of hype into the world of reality.A new report from ABI Research predicts LBS revenues will grow from $515 million last year …

Could the stars be aligning to support a new push for bundled services? According to a report released last week by Compete Inc., 43% of consumers surveyed said they would be willing to purchase wireless services from their telecom providers, …

When it comes to wireless plans, it’s all about the buffet, J.D. Power and Associates concluded in its semi-annual survey of wireless customers’ level of satisfaction with contracts.The firm, which recently gave a nod to regional carriers in its latest …

Sprint Nextel Corp.’s wireless resale relationship with three of the nation’s largest cable companies has come to an end. According to media reports, Comcast Corp., Time Warner Cable Inc. and Cox Communications Inc. are pulling out of their Pivot-branded effort …

Nearly one-fifth of mid- and high-end handsets will run Linux by 2013, according to a new forecast from ABI Research.High-profile backers such as Google Inc.(whose Android initiative is based on Linux) and Nokia Corp. (which earlier this year spent $153 …

Global GSM subscriber growth is expected to slow from 22% year-over-year in 2006 and 2007 to 14% in 2008 and 2009, according to a new forecast from ABI Research.The slowdown will mainly be due to increased migration to UMTS 3G …

Mobile data card sales will quadruple between 2007 and 2011 to reach $2.9 billion, according to predictions from Infonetics Research.The report suggest mobile data cards could threaten the Wi-Fi hot spot market as HSDPA and EV-DO technologies become more available …

The global Broadband Wireless Access/WiMAX subscriber base reached nearly 1.8 million during the fourth quarter, according to figures from research firm Maravedis in its WiMAX Counts Quarterly Report.“Even with an increase of more than 20% in WiMAX subscribers in the …

LAS VEGAS-Flashback to CTIA Wireless 2006: As former Nokia Corp. CEO Jorma Ollila gave his farewell address to the industry two years ago this spring, he exhorted his audience to keep working on the basics. “There’s more to be done …

The mobile entertainment market could reach $47.5 billion by 2010, driven by greater 3G adoption and an increase in made-for-mobile content, according to a new report from Juniper Research.The firm, however, warns that mobile entertainment growth could be slowed unless …

Mobile customers use a mixture of carrier-offered content, Web-based content and personal content, according to a survey conducted by ABI Research.The firm noted customers are more likely to watch a video on YouTube on their phone, but are more than …

Flashback to CTIA 2006: As former Nokia Corp. CEO Jorma Ollila gave his farewell address to the industry two years ago this spring, he exhorted his audience to keep working on the basics. “There’s more to be done with voice,” …

Like a series of dominos, several of the largest regional carriers fell to consolidation pressures within the past year. The announcements came within a few months of one another: AT&T Inc. would buy Dobson Communications Corp., Verizon Wireless snapped up …

Analyst firm Berg Insight found 2.2 million passenger cars in Europe had an on-board telematics device at the end of last year. Stolen vehicle tracking is the primary telematics application, followed by automatic emergency calling, driver assistance and motor insurance …

Last year proved to be significant for the Ultra Mobile Devices market, according to a new report from research firm In-Stat. In-Stat said the industry saw developments in connectivity, devices and processors. In addition, industry players have begun to realize …

The mobile-phone accessory market is expected generate more than $40 billion in revenues this year and could grow to more than $80 billion by 2012, according to a new report from ABI Research.“Current market trends including the growing adoption of …

Regional wireless operator Alltel Corp. posted a strong showing in J.D. Power and Associates latest rankings of wireless call quality, taking the sole or partial top spot in three of the report’s six regions. Alltel just nipped past Verizon Wireless, …

A report from Strategy Analytics finds there is strong demand among small and large enterprises for wireless services in Europe.“Spending on wireless solutions is expected to grow by 23% in the UK alone over the next two years, despite flat …

The fixed-mobile convergence market could grow to 250 million users by 2012, according to new research from ABI Research.Converged services on fixed and mobile networks are currently available, and a new round of trials should be forthcoming as femtocell technology …