Content & Mobile Marketing

SAN JOSE, Calif. – Silicon Valley companies that are debating whether it’s beneficial to work with telecom carriers should recalibrate their expectations in the time it will take to get …

LOS ANGELES–FLO TV President Bill Stone is moving beyond carrier agreements with Verizon Wireless and AT&T Mobility to try to drive awareness to the mobile TV space and increase consumer …

ATLANTA–Louis Gump is a veteran in the mobile content space, having spearheaded The Weather Channel’s wireless efforts since 2001. In July, he moved to CNN –the No. 1 mobile news …

SEATTLE–Since taking over as head of the Mobile Marketing Association in January, Mike Wehrs has juggled international expansion, carrier cooperation and the more boring, but essential work of fine-tuning the …

Cellular phones are, as you well know, ubiquitous these days. And for the past decade, the dominant players in the industry have been well distributed around the globe. There is …

VeriSign Inc.’s mobile messaging unit said it won a contract to offer text-messaging-based mobile banking services to Wilmington Trust. Customers can access banking information, such as ATM and branch locations, …

EBay Inc. (NASDAQ:EBAY) today announced it has signed a definitive agreement to sell its Skype communications unit in a deal valuing the business at $2.75 billion. The buyer, who will …

Dear RCR Wireless News Readers, Arden Media Company is proud to relaunch RCR Wireless News today, offering expanded industry coverage through its www.RCRWireless.com website, daily e-newsletters, custom print productions and …

Yes, it is good to be back. Thanks for asking.OK so maybe technically you didn’t ask, but I’ll tell you just the same; it is good to be back. We’ve …

The converging telecom and IT space is set to become a $5 trillion global business, fueled by relentless demand from individuals and businesses to be able to access information across …

The role of mobile devices is rapidly evolving – converged products like the iPhone are shaping consumer behavior and creating unprecedented expectation for video, web browsing, gaming, and GPS. As …

Applicants trying to score a piece of the $4 billion available in the first round of broadband stimulus funds now face an Aug. 20 deadline for electronic filings. Paper filings …

In North America, the swift growth of mobile broadband has been instrumental in shoring up ARPU (average revenue per user) numbers, which were threatened by the commoditization of voice. With …

The wireless industry is fueled by constant innovation. Few industries match our pace in a given year. But our achievements, ideas and products are not always widely adopted by customers. …

The iPhone may generally be considered a consumer device, but several vendors at the Cebit trade show this week are demonstrating applications and services to put the device more firmly …

Zune-branded smartphone, Microsoft Corp. plans to take the software and online store it built for its Zune media player and bring them to your television set in the hopes of …

Yahoo Inc. tapped David Ko to replace outgoing mobile chief Marco Boerries.A nine-year Yahoo executive, Ko most recently led Yahoo’s business operations globally and previously served as managing director for …

Jaguar and Land Rover have committed to mobile buys worth a collective $1.6 million for 2009, according to AdMob, the ad network that has been tapped to run the automakers’ …

Verizon Wireless customers can once again directly access services from mobile content retailer Myxer. The nation’s No. 1 wireless provider pulled its support of Myxer last summer, claiming the service …

The most highly visible executive from Yahoo Inc.’s mobile side has called it quits.Marco Boerries, who had overseen the company’s Connected Life division for four years, is stepping down “for …

Samsung Electronics Co. Ltd. is teaming with Paramount Digital Entertainment to package the three “Mission Impossible” films with the purchase of new Samsung Delve phones from Alltel Wireless.Though Verizon Wireless …

Mobile marketing types like to talk about cool features like click-to-video, 2-D barcodes and interactive wireless scavenger hunts. But as the economy slows to a trickle and advertisers tighten their …

Verizon Wireless launched a new Web site capability that allows its customers to access the Web from their mobile phones using its Mobile Web service and get the same sites …

Two large conglomerates have created new business units geared toward helping different segments of the wireless industry.During this week at GSMA World Mobile Congress in Barcelona, Hewlett-Packard Co. announced its …

After years of treading water and failing to live up to outlandish hype, mobile games finally may be starting to make progress. And it’s the Apple’s iPhone – and, to …