BARCELONA, Spain – Location, location, location was the message sent out by Qualcom Inc.’s Paul Jacobs this week at the Mobile World Congress event in Barcelona, Spain. The firm’s CEO said the new wave of mobile was all about proximity based peer to peer, and that Qualcomm would be making significant efforts to invest in firms and technologies which took advantage of that vision.
“P2p will be a critical component,” said Jacobs to MWC goers, noting that he believed phones needed to detect things close by at very low power and very securely. Be it paying for groceries at a checkout, or downloading content from a kiosk, Jacobs believes we’ll all be much happier when our phones can alert us of hundreds and thousands of things around us that might want to interact with us – and us with them. Sounds like digital dating to us.
Anyway, Qualcomm’s new Flashlink service is just the beginning for the company, which is looking for new applications which may be able to take advantage of it.
“Qualcomm is looking to make investments in proximity based discovery,” said Jacobs adding that there was a “tremendous opportunity in wireless to drive mobile computing.”
So, you heard him, developers … if you want in on some Qualcomm dollar, get in the sharing mood and pump up the p2p.
