As the telecom world increases its use of analytical and intelligence tools to better understand customer and network behavior, several players will use this week’s Mobile World Congress event (MWC—check out all pieces) in Barcelona, to showcase their work in this area. Daryl Schoolar, principal analyst for infrastructure at Ovum, wrote in a recent Analyst Angle article that he expects to see the theme of “big data or IT meets telecom” at this year’s mobile conference.
“There is clearly a blurring of the lines between IT and telecom,” he stated, pointing out that Oracle purchased telecom vendor Acme Packet earlier this month. He also noted that many of Cisco’s recent acquisition moves can be seen as strengthening the company’s big data and telecom network endeavors. “Cariden, BroadHop and Intucell will all help Cisco as mobile operators look for solutions that allow them to better manage their network data and optimize their networks for improved performance and monetization,” he said.
Indeed, some companies will use MWC to show carriers how important it is to mine data and transform this information into new business opportunities. Once telecom infrastructure is set, competition in the industry could come from analytics. Carriers that are expected to lead are the ones that best understand their customer base and what’s happening within their networks (what kind of data is being transmitted and what applications are used by clients, among other issues). This explains why so many vendors are focusing on telecom analytics.
CVidya Networks announced it will use MWC to showcase its new centralized analytics platform. The firm, which provides global revenue intelligence analytics solutions for communication service providers, plans to demonstrate the platform’s ability to help operators protect and grow their business by leveraging data aggregated from across the organization in the decision-making process.
Subex, a business support systems (BSS) provider for CSPs, plans to showcase its “Insights and Analytics Capabilities” at MWC. Subex claims its solution can harness available operational data from service providers and transform it into actionable intelligence all in near-real time. In its press release, the company highlighted that operators are facing the daunting task of translating data into insights quickly. As a result, operators are rapidly deploying new-generation analytics to remain profitable.
During MWC, Celcite Management Solutions said it will focus on the next generation of its COPS network management platform. According to the network management solution provider, the updated COPS combines an automation platform with expert managed services to simplify network management and maximize network potential.
What’s happening in the market:
- Nexus Telecom and Aito Technologies join forces for unique customer experience analytics
- More transparency: Live Check brings real-time queries for the O2 mobile network
- Gartner says worldwide business intelligence software revenue to grow 7% in 2013
- Aito redefines the next generation customer experience analytics solutions
- Aepona and Mashery announce solution to bring network intelligence to the new mobile enterprise
- Astellia embeds MicroStrategy in its Nova 4G monitoring solution
- IBM unveils the most comprehensive mobile portfolio for global businesses: IBM MobileFirst
The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data,business intelligence, customer experience analysis and management, business analytics and network analytics.
