International network consulting and test company P3 Group this week signed an agreement with research firm Strategy Analytics to partner on an effort to provide consumer insights via mobile devices.
The mobile insights partnership will combine P3’s on-device measurement software with Strategy Analytics’ AppOptix platform for real-time mobile consumer tracking and intelligence. P3 said its Insight platform works in the background on a device to gather app usage data as well as device and network data, which is aggregated to provide a picture of device and network performance, and consumer behavior. P3 launched its own U Get app earlier this year allowing mobile users to track and analyze their own data and network usage, while also sharing the data with P3. From that data set, the company has released analysis on topics such as usage of “Pokemon Go” and trends in mobile phone usage around Mother’s Day.
AppOptix, meanwhile, relies on software-based sensors that consumers opt-in to having installed on their devices. Strategy Analytics establishes representatives panels based on demographics, device types and network operators, and rewards device owners for keeps their app installed and active.
“The synergies between our two approaches became clear once we started talking and recognized that while our implementation is different, our technologies are quite similar and target markets complement each other,” said Ralf Klüber, managing director for P3 Insight, in a statement. “This agreement has the potential to deliver unique insights on the wireless customer experience. It will benefit a wide range of industries that increasingly depend on customers who do business via mobile devices.”
In other test news:
–Anritsu and Ixia partnered on a recent proof-of-concept for network function virtualization monitoring organized by O2 Czech Republic.
-The University of New Hampshire InterOperability Lab launched a new testing service for “internet of things” interoperability and IP testing. The lab’s testing will be based on IPv6 Forum work on establishing verified protocol implementation and IPv6 interoperability. ONH-IOL said that beginning in spring 2017, it will offer the testing with an IPv6 Ready logo developed by IPv6 Forum, for those devices that pass testing.
-Systems integrator Midwex will be using Anite’s equipment as part of a contract to provide Ghana’s National Communication Authority with measurement and analytics tools for voice, data and video services on mobile networks in the country. Anite’s Nemo line was also chosen by Canadian telecom operator Eastlink for remote, autonomous monitoring of Eastlink’s LTE network.
–Averna has relocated its California office to a larger facility. The new, 14,000-square-foot facility in San Rafael is nearly double the size of the company’s previous space, and includes more space for manufacturing and integration.
–Tektronix launched a new solution for automated USB 3.1 Type C testing, which is expected to increase as the connector type becomes more widely used. The company also recently updated its offering for validating 400G physical layer transmitter designs, to include PAM4 error detection and other features.
