Telecom operators around the world are using analytics tools for two major reasons: to become more efficient in their operations; and using analytics in order to manage the cost element and to grow revenue, which is the most exciting part of it. This has involved the use of predictive analytics.
“Being predictive creates the next set of opportunity,” noted Fred Balboni, global leader for business analytics and optimization services at IBM Global Business Services.
Balboni commented about changes caused by the adoption of big data analytics.
“It is a great new opportunity in the area of customer manager,” he noted, adding that a huge break will come from understanding what customers are saying through social media channels and adding that to the internal information carriers already posses.
Leandro Andrade, associate partner of analytics for telecom at IBM, noted that Brazilian carriers are not behind other telco on adopting analytics.
Big data on M2M: The connected enterprise and big data analytics are two of the main trends that will shape the global wireless machine-to-machine industry in 2014, noted analyst firm Berg Insight. According to the firm, the next step in the evolution of the wireless M2M market will be an increased focus on data analytics. Berg Insight forecasts the global number of mobile network connections used for wireless M2M communication will increase by 22% in 2013 to reach 164.5 million.
Claro site management: Claro Argentina tapped Kentrox to provide power and security management at their cell sites throughout Argentina, Uruguay and Paraguay. Claro’s recent installation of comprehensive site management includes the Kentrox Optima Management System for visibility and control of Claro’s cell sites and its assets.
More news from the telecom analytics market:
- Ninety-one percent of Indian businesses that responded to a survey conducted by EMC feel that big data will lead to better decision making.
- Former NetApp executive Manish Goel joined Guavus as CEO. Goel’s role is to continue the expansion of decision applications for communication service providers and the enterprise.
- Slovak Telekom, a subsidiary of German telecom giant Deutsche Telekom, tapped Oracle’s Network Charging and Control 5.0 to replace its legacy charging system and support new service development and deployment.
- Fortscale announced big data analytics for cyber security at the Splunk Annual worldwide users’ conference.
- Astellia expanded its Nova solution by introducing Nova Care, which is designed to provide customer service teams with real-time information to better handle customer complaints.
- Bluelock and TW Telecom announced they are collaborating to offer a complete dynamic disaster recovery solution.
- Nokia Solutions and Networks unveiled a new service suite to maximize customer experience management.
The RCR Wireless News telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data, business intelligence, customer experience analysis and management, business analytics and network analytics.
