YouTube owner Google launched a local version of the video site in Chile, the fifth on the list of Latin American countries that now have a local YouTube address and No. 40 worldwide. The Chile launch follows previous moves in Argentina, Brazil, Mexico and Colombia.
According to Google, having a hometown version of the site makes finding and sharing local channels easier through charts and trending videos, and it also makes discovering new videos more relevant for Chileans using the local version.
In Chile, Google is headed by Eduardo Pooley, who has been director since January 2011.