Looking to the corporate market, global mobile messaging provider Acision unveiled a stand-alone messaging network, the Acision enterprise network (AEN) at Mobile World Congress 2012. The solution will provide a single point of entry to connect operators, businesses and consumers. The company says it will also deliver capabilities, reach and reliability for measurable campaigns and communication via text.
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The platform aims to connect businesses to consumers via text, since SMS has become increasingly important to enterprises, especially those that want truly global access to consumers. The solution also allow enterprises full insights and analytics into campaigns and communications, noted Acision.
The company also noted that mobile operators can benefit from additional revenue streams derived from enterprise SMS traffic which they would otherwise not be able to address.
In a statement, Acision’s CEO Jorgen Nilsson said the ubiquity of SMS, spanning all networks and devices, makes messaging the obvious choice for brands looking to leverage mobile to enhance their consumer reach and their bottom line.
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