ESPN and MediaFLO USA Inc. launched a dedicated channel to bring X Games coverage to mobile users.
EXPN, as the offering is dubbed, will deliver content around the clock to subscribers of AT&T Mobile TV and Verizon Wireless’ Vcast video service; both of which are powered by Qualcomm’s MediaFLO’s network. The service will air 31 hours of live coverage during the four-day event, which begins July 31, and will rebroadcast the content overnight; additional features include “Best of the X Games” programming from previous competitions and highlights of this year’s action following the event’s close.
While MediaFLO offers talent from more high-profile partners including CBS, Fox, NBC and Nickelodeon, the X Games’ young fans may be a particularly good demographic fit for mobile data consumption. The Qualcomm Inc. subsidiary is sponsoring this year’s games with a presence at the event as well as advertisements in print, on TV and online.
MediaFLO makes room for X Games
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Energy demand for AI data centers in the U.S. is expected to grow about 50 gigawatt each year for the coming years, according to Aman Khan, CEO of International Business Consultants