Verizon Wireless ranks No. 1 with enterprises in J.D. Power survey

Verizon Wireless continues to please its business customers, both big and small. According to the J. D Power and Associates 2008 Business Wireless Satisfaction Study, released today, the carrier ranked highest in overall customer satisfaction for wireless data service, effectively meeting customer expectations and requirements for large enterprise (100 employees or more) and small/midsize business segments(less than 100 employees).
The study churns out results based on eight different factors, including call quality, sales representatives/account executives, company image, customer service billing, offerings and promotions, cost of service and performance and reliability. Verizon Wireless hit home in the areas of call quality, billing, performance and reliability, company image and customer service.
T-Mobile USA Inc. came up second in the ranking, scoring high with small and midsize businesses in cost of service, offerings and promotions and sales representatives/account executives areas. With large enterprise segments, T-Mobile USA received points in billing and cost of service.
Large enterprises and small business have different needs and challenges, forcing their ratings to come out completely different. For example, large companies hold complex billing needs, placing more weight on a carrier’s ability to handle that, yet they have the advantage of employing specific sales reps to handle customer service issues, typically resulting in better customer satisfaction. Small companies don’t always have that resource and according to the study, are more prone to connection disruptions, making service reliability one of their main priorities. Study results came from wireless service decision-makers at more than 2,478 U.S. businesses. T-Mobile USA and Verizon Wireless have traditionally scored well in J.D. Power studies.