AT&T Mobility’s mobile TV to run Sony movies

Sony Pictures Television will broadcast movies on one of the two exclusive mobile TV channels that AT&T Mobility is gearing up to launch this summer using MediaFLO USA Inc.’s network.
The studio announced that its channel, called PIX, will be available to AT&T Mobility mobile TV subscribers and “will give viewers their own personal movie theater wherever they take their mobile phones,” according to Eric Berger, VP of mobile entertainment for Sony Pictures Television.
Titles will be available for one month, with films added each week, according to Sony Pictures Television.
“We are constantly looking for unique and compelling content offerings for AT&T customers, so being able to give them mobile access to the massive movie library of Sony Pictures Television via PIX is truly going to enhance their overall mobile experience,” said Mark Collins, VP of consumer data for AT&T Mobility.
AT&T Mobility mobile TV subscribers also will have access to eight common channels also offered to Verizon Wireless subscribers via MediaFLO USA; the other exclusive AT&T Mobility channel is expected to include concerts from major artists.
Sony said its PIX channel will be “the first domestic network for mobile phones that will feature contemporary films.” Sprint Nextel Corp. introduced a movie service in 2006, and subscribers already can access new and old movies on a pay-per-view basis on some devices, although the rental periods in some cases are as brief as 24 hours.