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Novarra to transcode for Yahoo’s oneSearch

Yahoo Inc. has tapped Chicago’s Novarra Inc. to provide transcoding technology for its oneSearch offering.
Novarra, which powers mobile Internet services for a handful of wireless services providers-including bankrupt mobile virtual network operator Amp’d Mobile Inc.-will provide technology that customizes Web pages for mobile phones.
While Opera Software A.S.A. continues to gain ground by targeting mobile users with a free, downloadable mobile Web browser, and consumer-facing sites such as Skweezer and Mowser try to draw traffic with their transcoding technology, Novarra is hoping to ink deals with network operators. The Yahoo news follows a similar pact announced last month for Novarra to supply transcoding technology to Vodafone U.K.


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