FARMINGTON HILLS, Mich.-Get you motor running … Head out on the highway!
Motorola Inc. is looking to tap into the biker market through a new deal with motorcycle maker Harley-Davidson, and will make a specialized chrome- or leather-styled mobile phone in conjunction with the 100th anniversary of Harley-Davidson.
The Motorola V60i, which features downloadable games and ring tones, will be sold through wireless activation and specialized distribution company American Wireless Inc.
“Harley-Davidson recognizes that mobile phones were one of the leading lifestyle products purchased by consumers during 2002,” said Ruth Crowley, vice president of Harley-Davidson. “Harley-Davidson understands the need for family and friends to stay in touch while away from home, especially during our 100th Anniversary events. We thought this high-tech phone from Motorola was a nice addition to our line for 2003.”
