Category: Reader Forum

Reader Forum: Is 2013 the year of VoLTE?

The mobile core is changing. Fast. Mobile network operators around the globe are embracing the transition from legacy mobile technologies to next generation infrastructures and the new LTE core

by Ray Adensamer, Senior Product Marketing Manager, Radisys Posted in Opinion, Reader Forum

Reader Forum: The death of ARPU

Average revenue per user has long been the benchmark metric in the wireless industry with fortunes gained and lost on even small changes in an operator’s ARPU result. However, ARPU was borne from a wireless

by Rob Chimsky, VP Insights, Guavus Posted in Opinion, Reader Forum

Reader Forum: When should a wireless carrier disclose location data to law enforcement?

Wireless carriers often receive court orders to assist electronic surveillance by law enforcement agencies. In fact, over the last decade, the number of court orders for electronic surveillance has doubled to some 3,000 per year,

by Joel Margolis, Senior Director – Government Affairs, Subsentio Posted in Opinion, Reader Forum

Reader Forum: Data-driven analytics optimize device portfolios

Reader Forum: Data-driven analytics optimize device portfolios

Does this scenario sound familiar? A premier wireless retailer has great locations, robust handset selection, top-notch agents and an advanced in-store experience – it is the model for retail success … until you look behind the counter and find:

by Ramon Colomina, President Supply Chain Solutions, Brightstar Posted in Opinion, Reader Forum

Reader Forum: Making the right data decisions

Most communication service providers use data the same way they’ve been using it for years – to drive business processes; enhance network efficiencies; and identify solutions for challenges such as revenue

by Gary Zimmerman, Director of Solution Marketing, Neustar Posted in Opinion, Reader Forum

Reader Forum: Prepaid marketing – tips for keeping your customers (Pt. 2)

For marketers, it’s highly important to understand individual customer behaviors to reward them with personalized offers. However, getting to know your customer base is only the first part of the equation.

by Lara Albert, VP of Global Marketing, Globys Posted in Opinion, Reader Forum

Reader Forum: Prepaid marketing – tips for keeping your customers (Pt. 1)

Every operator knows that customer loyalty and retention are critical to bottom-line performance. But, to implement proactive loyalty and retention initiatives, operators must be able to

by Lara Albert, VP of Global Marketing, Globys Posted in Opinion, Reader Forum

Reader Forum (MWC 2013 Edition): Themes from MWC 2014 (…. not a typo)

I am sure that many of you, like me, were comprehensively bombarded with vendor pre-show announcements in the week before the recent Mobile World Congress event. In addition, every analyst

by Chris Goswami, Director of Marketing & Communications, Openwave Mobility Posted in Opinion, Reader Forum

Reader Forum: The myth of BYOD – Why network access is the key to security

The introduction of laptops and proprietary mobile devices into the corporate IT ecosystem 10 years ago allowed organizations to extract more value from their employees by extending the office both physically and

by Andrew Maguire, Sr. Director Product Marketing, RedSeal Networks Posted in Opinion, Reader Forum

Reader Forum: Building ultra-long IP microwave links

Typical microwave links tend to be 25 miles or less in length, but sometimes they need to be longer – much longer. For example, inter-island hops in the Caribbean and elsewhere need longer

by Charles Dionne, Solutions Architect, Aviat Networks Posted in Opinion, Reader Forum

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