How are analytics feeding new pricing models? There is a lot of discussion around service-based pricing and how good data analytics could be necessary to create the right price points and packages which will appeal to subscribers. To debate these issues, RCR Wireless News interviewed Fergus Wills, director of analytics product management at Openwave Mobility.
Among other topics, Wills commented on the difference between mobile analytics and telecom analytics, and the role that mobile analytics play in helping operators create the right price points and packages.
>>> Be sure to download the free feature report on telecom analytics: an in-depth article with insights on how carriers can take advantage of analytics solutions to turn data into an information asset, and how carriers can leverage big data, business intelligence and customer analytics to drive revenue, reduce churn and improve network performance.
More news from the telecom analytics market:
- ITsavvy experts claim that big data analytics is more than a hot trend; it’s here to stay, and it requires a cost-effective big data storage solution.
- A leading the provider of e-Discovery and Information Management solutions ZyLAB released a paper warning about what they call “the dark side of big data.”
The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data, business intelligence, customer experience analysis and management, business analytics and network analytics. Also, be sure to check out video interviews about telecom analytics on RCRTV.
